In this blog, we will discuss how you can use your knowledge to create unlimited online courses, membership sites, and digital downloads.
As the world becomes increasingly digital, the space to thrive as a digital business owner expands. You must have noticed a bunch of “gurus” on your social media feed promoting their virtual courses, right?
That is because selling courses online could be a profitable venture in 2022. In fact, it has been considered one of the most effective ways to generate a stable income in 2022. Apart from this, launching online courses is a win-win situation for everyone involved in the process of selling courses online.
Students win because they get valuable knowledge at the convenience of their homes. Whereas, course creators win because they can earn money from teaching unlimited people.
Many folks have already started monetizing their knowledge on all-in-one course platforms like Graphy without any restrictions. These creators are monetizing their knowledge by launching their:
- Online courses
- Online course membership sites
- Digital downloads
Don’t worry if you are new to the world of online courses, because we have it all sorted for you. In this blog, we are going to tell you everything that you need to know about online courses, membership sites, and digital downloads.
So, without further ado, let’s get started!
Online courses, membership sites, and digital downloads
To avoid any kind of confusion, let’s begin by getting familiar with online courses. Then we will move on to the membership sites and digital downloads.
What is an online course?
An online course is the delivery of a series of lessons on a web browser or mobile device, which can be accessed at any time and from anywhere. In other words, an online course is any web-based class that can be viewed on a computer, tablet, or mobile device.
Online courses have transformed how we used to study and learn new skills. Today, if anyone wants to learn a new skill, they simply search for an online course created around it. This is because online courses are designed to provide the maximum value within a defined period of time.
For instance, even though we released a detailed blog on how to teach yoga online in 2022, it is still difficult for some people to understand. They find more value in an over-the-shoulder format than they are in our ‘Anantam Yoga’ course.
During the lockdown period, online learning was a necessity, but now, online learning has become the new normal. People are more interested in learning from digital courses because they:
- Allow them to study at their own pace.
- Give them the freedom to learn from anywhere.
- Provide them the opportunity to learn, even if they work in a 9-5 setup.
This is the reason why even tier-1 universities have started launching their online programs. In fact, on the other hand, people are turning towards creating online courses because it allows them to:
- Become their own boss
- Live their life the way they want
- Work when they actually want to work.
- Earn a stable revenue
Apart from this, just to give you a rough idea, we are sharing some actual figures that will help you to understand that online education is here to stay –
“As of now, 200+ institutes are selling their digital courses and products on Graphy to more than 800K learners and have earned a revenue of more than 100 crores.”
We know that after reading this, you are quite excited about creating your first online course. But, before diving into it, let’s understand in-depth about course membership sites and digital downloads.
What is a course membership site?
A course membership site is your branded online course website where the members get exclusive access to your content. These are usually paid, with a limited free trial. These contents are exclusive to just the members and not open to the public.
Let us explain this through an example.
A typical example of a membership website is Netflix. You create your account and get a free-trial period. During the free trial period, you can watch their exclusive content. Once the free trial expires, you are asked to add your payment details to purchase the subscription. After the payment, you get access to their exclusive content till the time your membership expires.
This is exactly how an online course membership site works!
A course membership site can include the following types of content:
- Online Courses
- Coaching Calls
- Doubt Clearing Sessions
- Blogs and Guides
- Infographics and Listicles
- Recorded and Live Videos
- White papers
- Case Studies
For better understanding here’s an example of Prakhar Gupta’s course membership site. Learn how he used Graphy to build a membership site about personal development.
Also read: How to launch memberships on Graphy
How does an online course membership site work?
- A new member signs up on your membership site
- Receive their login credentials
- Get access to your exclusive content till the time their membership expires
You might be thinking about which format is right for your online coaching business, i.e., online courses or a course membership site. Don’t worry! We are here to help you.
Honestly, you can choose any of the formats because both of them are giving excellent results to our clients. But, yes, both the formats have their own pros and cons.
So, let’s examine them further:
- Online courses require a lot of one-time effort and little maintenance afterward whereas, membership sites require ongoing efforts as you have to create fresh content frequently.
- Online courses are better for creators who teach one concrete skill, whereas membership sites are better for creators who teach multiple skills.
- Selling online courses means you are going to get the payment in a single go. Whereas, selling digital products via a membership site means you’ll get the entire payment over a period of time.
Therefore, understand your business objectives and analyze your needs thoroughly. After analyzing all the pros and cons, choose the format that you want to choose for your online coaching business.
If you are an expert with an audience base that you are confident about, launching your membership site is the best option out there for you.
However, if you are a novice creator who has started out their online teaching business, we recommend going ahead with creating online courses first.
That is because membership sites require recurring billing, an automated regular billing process wherein customers are charged for subscriptions on a regular basis (monthly, quarterly, or even yearly) & have the option to cancel at any time they want.
Many times, these new website visitors or audiences aren’t sure about what to expect when they sign up. That is why you need to work on gaining their confidence with your online course first so they aren’t periodically hounded for payment.
You’ll end up creating a stronger online presence and business if you don’t force them to pay for bells and whistles they’re not interested in. Get them familiar with your work first and then offer them more as you progress.
What are digital downloads?
Since we are living in the era of the internet, downloading music, files, or documents is a part of our daily lives.
Today, we are surrounded by data and content from all sides. Whether consciously or subconsciously, we are consuming tons of content regularly, regardless of the reasons behind it.
Don’t you click on that download button to get a PDF file or software on your laptop?
Doubtlessly, we all have done this a hundred times. Even a 6-year-old kid knows how to download their online test papers after the 2020 lockdown. That’s exactly what a digital download is!
In other words, a digital download means you are getting a file, document, or software downloaded onto your computer only by clicking on any link. It is an electronic form of data acquisition.
Many Graphy Supercoaches, YouTubers, freelancers, and edupreneurs create and sell digital downloads to add another stream to their regular income.
The best part about selling digital downloads is that once you create it, you don’t have to incur any other expenses for its delivery or shipment. Once your buyer has paid the charge for acquiring it, they can easily download it on their laptop, smartphone, or any other supported device. No matter where they stay, they can download and access it at any time. Isn’t it amazing?
Well, it is! And as a course creator, you can add multiple digital downloads via your online course website. Some of the digital downloads that you can sell are:
Check out Joinfilms Academy’s art lessons created on Graphy!
Virendra Rathore – a trainer, film instructor, and Joinfilms Academy founder, expanded by offering practice monologues and script writing lessons, which are in demand.
Creating a digital download requires time and effort. But, once you are ready with the final product, you can sell it to thousands of people without making any changes to it. Hence, we can say that the return on investment that you are going to get by creating a digital download is going to be worth it.
How can you create, market, and sell your digital products with Graphy?
Graphy is an all-in-one online course platform that helps you in creating, promoting, and selling your digital products all across the globe.
With Graphy’s fully functional learning management system, best-in-class marketing, and sales tools, robust customer support, and advanced features like integrated payment gateways, third-party integrations, etc, you can easily grow and scale your online teaching business.
Graphy is considered an all-in-one platform because it equips you with all the right tools that you need for creating, marketing, and selling your online courses. Apart from this, along with selling your online courses, you can also sell your digital downloads. In fact, you can launch your own course membership website.
Hence, the choice is all yours!
So, what are you waiting for? Sign up on Graphy today and convert your dreams into reality.