In this blog, you will learn how to choose the right social media platforms for online course business that can help you reach your growth goals”.
Are you confused about how to choose the right social media platforms for online course? Being confused won’t work. Today, social media is the backbone of any online business and is the most profitable marketing channel. Therefore, it’s an ideal way to build brand awareness, bond with existing customers, and develop new leads for your business using social media.
But among 65 social media platforms in reality, which one is the best? To find out the best platform, you don’t have to spend your quality time understanding. We will help you with your question.
But before choosing the social media platforms for online course business as a creator ask yourself these 3 questions.
Read this blog till the end to get your answer.
Table of Contents
Before choosing the right social media platforms for online course business – Ask 3 questions
Before we get started, let’s get clear on the intent. Instead, the purpose of this post is to guide you on how you can employ each social media platform for development. Thus, select the right social media platforms for online course, and before proceeding, as yourself these 3 questions to yourself.
1. What are social media marketing goals
Before selecting a social media platform, you need to determine your social media goals. Each media help you meet different business objectives. Think about how social media can recreate a role in your overall marketing plan.
Your objectives play a big part in choosing the right platform.
2. Who is the target audience
It’s not easy to be busy on all social media platforms. But you need to show up to build your brand and to understand your audience. Each social media medium has a special and unique user base.
Later we’ll dive into the demographics of each platform. But now, first define your ideal customer, so you can find the platform that matches.
3. What kind of content to create
It might seem daunting to plan out your social media content in the beginning. But as a busy creator, your time is a limited resource. Find out the type of content you love to create and then accordingly choose the platform.
After getting complete clarity, now understand each platform in detail as these 5 platforms can help you rocket scale your online course business.
The 5 best social media platforms for your online course
Once you’ve decided on the social media goals, now determine which one will meet your needs.
To help you decide let’s talk about each platform in depth.
This is presently the largest platform, with 2.89 billion monthly active users. Facebook is awesome lead generation, and the advertising platform to target highly customized to target audiences. Facebook is also a perfect platform for building relationships, showing the human side, and turning leads into loyal followers and customers. As a content creator or as a course creator, Facebook is one of the best platforms to generate quality leads. The content that shows a different side of your company – behind-the-scenes content, along with user-generated content. Videos are popular, on Facebook Live. Facebook is perfect for reaching large numbers of people. But remember your content needs to stand out.
This video platform has over 2 billion active users and is the second-most visited website after Google. It has enormous potential for reaching your audience. The type of content you want to make to be successful is the video. As a course creator, make your online youtube channel and create videos that show you as an authority in your field. This will help your audiences to have trust in you. Every week post videos related to teaching, courses, ebooks, etc, and grab attention. Create a tutorial to display the value of your brand or service? Paid advertising on YouTube is worth trying. Viewers are highly engaged. Also, find out key ways to launch and grow your YouTube channel to drive success.
There are 1.2 billion users on Instagram and a great platform for online course creators. Like Facebook, live video has become very famous on Instagram too. As an online creator, you need to show your online presence, so create posts, videos, and stories where you show your ability as a course creator. Build your audience, share testimonials, and show snippets of your lessons. This will help you to build your name and your brand. To promote your course you can go for sponsored posts, use an Instagram marketing plan and this will help you to gather audiences. However, social causes are evolving and more vital to Instagram users. It is providing an opportunity for businesses. Share them across Instagram to expand your customer base.
However, do you know that Instagram is the second-largest social media network after Facebook? If your brand has a powerful visual component and if you are a budding entrepreneur then Instagram is the game-changing platform. Instagram is a fantastic channel for organic and paid social content. Even though Instagram has fewer posts than Twitter and Facebook, still it has a higher engagement rate. That creates a fantastic platform for creating an organic presence and running paid ads.
LinkedIn is primarily used for networking, job searching, and business-to-business marketing. If you sell coaching services, it’s an ideal way to reach other business owners both organically and through paid social. Also, it’s the top-rated social network for lead generation, building networks, meeting new creators, etc.
Twitter is one of the perfect organic social channels for creators and entrepreneurs. Over 500 million tweets are sent every day, offering endless possibilities for connection and transformation. A big perk of creating an organic presence on Twitter is word of mouth. As an online course creator, Twitter will help you grow and market your course. Twitter can also be an ideal platform to build excitement for a new product such as a course, ebook, memberships, etc.
Why use social media platforms for online course business
There are numerous reasons why an online course creator should use social media for their business.
Let’s discuss the top 5 benefits:
1) Create Brand Awareness
Brand awareness is one of the fundament requirements for building your own brand. Being active on social media allows you to stand out in the crowd. After adequate exposure, you’re bound to get more people checking out your content. Create awareness as much as you can with your content.
2) Connect with the audience
After awareness, next is connecting with your audiences. It is so much important to connect directly with your audiences. Unless you connect with them you cant understand their requirements. Therefore, social media opens the lines of communication between you and your customer base and it helps in repeat customers in the future. Understand and connect with your audiences.
3) Boost your SEO
Every time you post any content regarding your courses or ebooks, it’s important to boost your content on social media, so you can get more likes, views, shares, and engagement. That will help to drive more traffic to your site which boosts page views. These are all positive signs to exploring engines like Google, and help improve your SEO.
4) Grow your mailing list
If you are a budding knowledge entrepreneur then building your email list from the scratch is a daunting task. However, along with an email list, you must have your own website as a course creator. In case you haven’t created it yet, don’t worry, Graphy is here to make one for you. Graphy is an online course-building platform that is just for knowledge entrepreneurs. In this platform, you can create, host and market your own course multiple times. Therefore, it is a must to have one. Therefore, if you have your website, you don’t have to worry, and easily you can direct your audiences to your website from your social media platform. This is one of the benefits to have your own website. So create one today with Graphy so that you can turn them into future leads.
However, later, you can use this traffic to grow your email list.
5) Drive more earnings
Having a profitable course as a creator helps in driving more earnings. Each of the benefits leads to driving customers down to your sales funnel and rendering more profit for your company. However, you might wonder, why do so many brands face difficulties?
The problem most businesses face is that they don’t know which platform is best and how can that platform especially promote growth.
The key takeaway
Being a creator means figuring out what works best for your audience, and your brand. Ideally, if you wish to stand out as a creator and desire to have a user-friendly course platform for your learners, then Graphy should be your choice. It has unique and secured features that help learners to grasp the website on a go.