Selling an online course is hard but, selling a high ticket course is harder!
Visitors very quickly click on that close tab button, the moment they see the price tag on your course sales page. No matter how beautifully you have designed your online course website, it is hard to persuade your learners to click on that signup button.
If you are someone who is looking for some actional tips to sell your high ticket course, you have come to the right place.
Because in this blog we are going to share some effective tips that will help you to increase your signups and decrease your bounce rate.
Let’s move ahead!
Table of Contents
How to sell high ticket course
Establish your strong personal brand
When it comes to selling your digital products, personal branding plays an important role. To be honest, if you have established a strong personal brand, you would be able to boost your sales exponentially.
What is a personal brand?
Personal branding is a conscious and intentional effort to influence your audience through your skills, knowledge, and expertise and establish yourself as a subject-matter expert.
Your personal brand refers to how you want others to see or recognize you. To cut a long story short, building your personal brand means telling your story to your audience. It is all about sharing your skillset and your life’s experiences including your wins and failures.
Moreover, everything that you share on your social media profiles will add to your personal brand. Hence, always think before you post anything on social media.
How a personal brand will affect your course sales?
Imagine, you want to purchase an online course for yourself on how to become an Instagram influencer. You have two courses in front of you. In one of the courses, an industry expert will be teaching you at a premium price whereas, in another one, a random person whom you don’t know will be teaching you at a very low price. Which one will you choose?
Obviously, you will purchase it from a well-known expert who would be backed by ‘n’ number of social proofs irrespective of the fee that you will have to pay. Now, are you able to understand the power of a strong personal brand?
The same will be the mindset of your potential learners. Hence, we will highly recommend you establish a strong personal brand to sell a high ticket course.
Create a highly appealing sales page
Your online course sales page plays a very important role in influencing the final purchasing decision of your visitors. The one and only purpose of creating a sales page is to – convert your visitors into your learners. (Even if you have created it for a free course)
While going through your sales page, your visitors should not feel as if they are reading an essay. As Voltaire says, ‘the secret of being boring is to say everything’
Hence, make sure that each and every word on your sales page should be written in such a way that it contributes to your purpose ie, conversion.
However, writing the copy for your sales page is not going to be an easy task for you but, before writing the copy ask yourself-
- Who is my audience?
- How my course will help them?
- Why do they need to purchase my high ticket course?
Introspecting will help you to have a clear understanding of how you are going to pitch your high ticket course. This will also help you to write a better sales pitch.
Your high ticket course sales page should include:
- Captivating headline for attracting your audience
- A problem
- Bullet points (solution to the problem)
- Bonuses (to motivate your learners to purchase)
- Pricing details with a clear CTA (feel free to add multiple CTA’s throughout your sales page)
- Add social proofs (Add both written reviews and your learners’ video reviews)
- Give a face to who has created this sales page (Instructor bio)
- Refund Policy
While creating your high ticket course sales page, make sure that your include the above-mentioned points. Apart from this, adding a timer to your sales page will help you to increase the conversion rate.
Pro Tip: Perform A/B testing and keep updating your sales page from time to time
Related: How to create a stellar sales page
Provide real value
Today, everyone is running behind high-ticket clients. The worst part is that everyone wants to get premium clients without going through the pain to get them – the real hustle!
Well, unfortunately, with this mindset, no one has ever been able to scale their online education empire.
The one and only secret to selling a high ticket course are to provide real value to your learners. Give them best-in-class content and services. In short, give them the best of yourself!
Honestly, the logic behind charging the premium prices should be that you will get premium prices as a result of delivering premium content ie, to your online course. Therefore, design your course in such a way that if your learner follows the path religiously, they should get the desired result. That’s it.
What does it mean to sell a high ticket course?
The premium experience should start from the day a potential learner enters your sales funnel. Create an email sequence and send automated emails to your potential learners from Day1. Till the time they convert into your learners – share your stories, secret tips, personal advice, and learners’ testimonials with them.
Once they convert into your learners, the value should increase further. Let’s dig deeper and see how you can increase the value for your learners:
- Give access to your knowledge library ie, cheat sheets, templates, and your personal experiences
- Create a community-only group on Facebook and add your paid clients to it. So that they can connect and solve their queries
- Provide instant support
- Provide high-quality content to your learners
- Give a premium learning experience by hosting your high ticket course on a knowledge-commerce platform like Graphy
Why you should host your high ticket course on Graphy?
Graphy is an all-in-one course hosting platform for creators to create, market, sell, and launch their online courses all across the globe.
With our fully-functional, user-friendly learning management system, integrated payment gateways, no-code websites, and highly efficient sales and marketing tools, you would be able to sell your high ticket course to your audience globally.
To sum it all up:
Being an edupreneur means that you are going to be on a roller-coaster ride till the end. Always remember that building your online education kingdom will take time. You are not going to get premium clients from day1, but make sure that you are never going to put a pause to your hustling attitude.
We know selling a high ticket course is difficult but, if you follow the strategies that we have shared in this blog, you are going to rock it for sure.
So, what are you waiting for?