In this blog, we will discuss various techniques to incorporate to sell your course online, without having an audience base initially.
The entire scenario of the global pandemic has speedily taken over the world in the past couple of years.
It has made everyone realize the significance of a virtual space, especially those in the educational sector.
However, the torment caused by the COVID-19 pandemic transformed into a boon eventually for those who started to sell their skills online.
When you choose to sell courses online by sharing your knowledge with people who are interested in learning from you, you open the door to infinite opportunities as a course creator for yourself.
At times, you may also have your content ready but you are unsure about taking the first step forward in setting up your online business as you don’t have an audience base.
Well, if you feel like this, you need to know that you aren’t alone. It’s okay to be confused but isn’t okay to remain confused.
You are in the right space!
Marketing courses online aren’t as intimidating as it seems. Once you have your content ready, you just need to be confident about timing the market right for your grand course launch.
Stick through this blog as we learn together some great marketing tips which will help you get noticed amongst the wide range of audiences, allowing you to promote and sell your course to them ultimately.
Tips to sell your course without an audience
As a course creator online, you can follow these techniques to market and sell your course to people who can become your potential customers.
Paid advertising for meaningful traffic
Initially, you may not have an audience to target but you need to know that every effort you take goes towards developing an audience base so that you can sell your course to them.
By using paid advertising to promote your virtual course, you can accelerate the sales of your course exceptionally.
When you invest your money in paid advertising options like ads on relevant websites, email newsletters, youtube videos, social media ads, and many more, you are putting forth your product (your course) in front of people who could become interested in your offering and convert eventually.
The best part about such a technique to sell courses online is that most digital advertising platforms allow you to even set your budget, expediting a positive ROI to sell your course even without an audience.
Create lead magnets
A lead magnet for an online course selling business offers an excellent opportunity to develop customer relationships and increase sales ultimately.
When you create lead magnets to sell your course online, you also create an audience for your business that is highly receptive to the efforts you put in.
It happens mostly as these members of your community have already shown interest in your business and the products or services you have to offer.
Additionally, you can also use Graphy to easily distribute your community members’ downloadable lead magnets like an eBook, transcripts, PDFs, worksheets, and many more to increase your business’s credibility, provide potential clients a glimpse of what you have to offer, get new community members, and many more.
Provide more course options
Instead of selling a bundle of a course online, you can chunk it down to several courses addressing various topics from your niche. By offering more course choices to your website visitors or potential audience, you can meet the needs of different website visitors and influence their buying decisions as well.
Graphy’s successful creator, Mrunal Ved is a great example of a knowledge entrepreneur with a variety of courses online.
Use social media platforms
Every business, irrespective of its niche uses social media to drive meaningful traffic and sales.
Half of the world’s population is on social media and you must customize it to leverage the most out of these platforms to sell your course online.
By using unconventional ways to interact with your potential learners, you can market your virtual course to your connections/followers/subscribers on different social media platforms to generate a finite number of sales.
An effective social media marketing strategy is essential for the overall success of your online business.
Additionally, you can also promote your course organically by following the algorithm of these individual platforms and letting people outside your connections, followers, or subscribers discover your course.
Influencer marketing is a very powerful tool to generate interest in your online course.
You can consider collaborating with influencers that have a good audience based on their social media platforms and drive your message to sell courses online to their target audience.
Ideally, you can approach an influencer to advertise your virtual course across different social media platforms, enabling you to improve your brand awareness, and scope, and generate new leads as people trust experts’ recommendations.
Leverage online communities
When planning to sell your course without an audience, you can consider joining an online community that consists of individuals with shared interests.
You can find people with similar interests in such online communities and target a message for them.
You need to know that you don’t have to find a perfect online community.
It is recommended that you join just a few several communities, enough to participate now and then as an active member.
Remember the two points mentioned below to figure out if an online community is suitable for you:
- Scroll through the last 10 posts to know if you can relate to the members of the community.
- Find at least 2 or 5 active members within the group that you can engage with.
Affiliate marketing is a popular marketing tactic that involves converting potential customers into full-time paid members.
An affiliate has the power to influence its audience’s buying behavior. Thus, as a course creator online, you may want to provide your affiliates with a swipe copy, links, or graphics to promote your course amongst their audience.
On the shiny side, whenever someone clicks on your affiliate link to purchase your online course, you will receive a commission for it.
Additionally, you can check out how Graphy’s partner program which aims at empowering creators like you to start an affiliate program to sell courses online.
Sell courses on Graphy
We hope this blog post has given you confidence that there are plenty of ways to sell your course online even without having an audience initially.
However, it’s vital to use a platform to sell courses online that supports many areas of your online business.
To sell your course online, you will require an LMS solution that is:
- Easy to access
- Allows access to customize your course with your branding
- Provides seamless payment gateway
- Engagement options to interact with your students better, and many more.
Use Graphy’s robust platform that is tailored to serve all requirements you may have as a creator.
On Graphy, you can create your branded website and mobile application using the fully-customizable templates available.
Additionally, we also provide marketing superpowers to our creators so that they spend less time on administration and more time on creating highly interactive course content for their students.