In this blog, we’ll cover what can you sell as digital downloads and how Graphy can help you with it.
In this blog, you’ll learn simple but highly impactful ebook marketing strategies to leverage the power of your digital product online.
Ebook is probably the most powerful magnet to organically generate leads and sell courses online, and a popular type of content that every marketer considers while developing their content marketing strategy to improve their overall SEO.
However, before you begin investing your time, resources, and money into developing an ebook from scratch, it’d be wiser for you to understand the meaning of what an ebook essentially is.
What is an eBook
- An ebook, also known as an electronic book, is a digital version of a paper book.
- It can contain different forms of multimedia such as text, images, audio, and video.
- Being an intangible product online, it is typically delivered via the internet to the readers.
- But you need to keep in mind that it’s simply not enough to publish an ebook and then forget about it.
- Rather, you can incorporate some impactful ebook marketing strategies to sell courses online ultimately.
Simple ebook marketing strategies to follow
Use the mentioned ebook marketing strategies to explode your ebook sales.
Create a glimpse of your ebook
It’s quirky how our human brain is motivated to find out more when it’s been provided with incomplete information.
Give away a little bit of information about your ebook by creating a buzz or hype with teaser content.
A teaser content is typically a type of video content that provides viewers a glimpse of the promoted product, focusing to build anticipation around it by gathering the interest of those who watch it.
You can practice this to evoke a sense of excitement within the viewer about your ebook.
Use the right icons, color, visualization, and more to design your ebook properly and establish your brand identity. Compelled to know more about your ebook, they may end up downloading it.
Find the best influencer
Another simple ebook marketing strategy you can follow is to leverage the status of a popular individual in their niche to boost your ebook and online business as a whole.
It’s the type of marketing where influencers recommend or endorse a product/service to their dedicated social media followers.
Research has shown that nearly 90% of global marketers believe that influencer marketing is highly effective.
You can find out the best social media influencers in your domain and offer them to endorse your ebook on behalf of a commission paid to them.
These influencers when sharing social proofs about your ebook with their strong following on different social media platforms will help you to gain more credibility and trust for your ebook.
Post ebook in your blogs
As soon as you finish writing your ebook, you can use the simple ebook marketing strategy to share information about it on your blog posts.
Write a couple of blogs around ebooks, and incorporate long descriptive information about your book in the blog post to earn the reader’s trust who can potentially become your learner as well.
Include CTA buttons at the end of those blog posts to encourage people to download or purchase your ebook.
Advertise within your website
You need to be smart with applying strategies to sell your ebooks. Initially, instead of picking a bumpy road and requiring a lot of hard work, you can focus on a few easy and simple ebook marketing strategies.
Focus first on what you already have i.e your website. Optimize your website by adding attractive ebook banners in your blogs, and place CTA buttons on your top-performing blogs and the ebook landing page.
Create a powerful landing page
A landing page is typically a page that a visitor on your website arrives at after clicking on an ad.
You can create a specific landing page tailored to your ebook and provide a quality experience for visitors by driving conversions with a properly targeted message that matches their needs.
Make sure that the landing pages you create are highly SEO optimized for wider organic reach. Be very specific about the details your share on your landing page.
Share essential short and uncluttered information on your landing page to restrain overwhelming your visitors with a lot of information.
In case, your book is a paid one, you can also add a link on your landing page to a payment gateway.
The prime goal of a landing page is to make it as easy as possible for visitors to convert, thus adding an easy to locate button to download your ebook.
Aren’t sure about how to create a high-converting landing page?
No worries! We have got you covered.
With no technical skills required at all, use Graphy to build a landing page for your online business today.
Create attractive infographics
Infographics are the perfect way to engage effectively with your audience.
Infographics are the forms of graphic design that communicate information concisely using engaging visuals.
Study shows that infographics are 3x more liked and shared than any other type of content online.
You can create highly engaging and eye-catching infographics using tools like Canva, Figma, Photoshop, and much more available out there.
Add ebook CTA in the footer of your infographic and use it in your website or blog’s footer to build a strong relationship with your audience by converting them into your learners.
You can also create video content for your ebook as a new simple ebook marketing strategy to produce and share relevant video content to your targeted group to acquire qualified leads.
Use popular video creating software like Adobe Premiere Pro or invideo to create short video content for your ebook, consisting of snippets from your ebook.
Send emails for engagement
Whether it’s your potential learner, lead, or subscriber, sending them a cold email about your ebook is a great way to sell your digital product.
You can send your email subscribers a list of ebooks they may like, highlighting your ebook as the best one to read.
You can also provide them with a list of blogs they may be interested in reading, make sure to include only the blogs that are relevant to your ebooks marketing strategy.
Additionally, you can also invite your subscribers to a free webinar around your niche and highlight the advantages of your digital product i.e your ebook during the event.
Use the power of social media
Social media acts as a free yet very powerful tool for online marketing. Once you have created an active and interactive social media presence, you can use it to your advantage and promote your product (ebook) on various social media platforms to reach a wider range of audiences globally.
Set a date and start preparing a marketing campaign for your announcement online. Meanwhile, keep updating your followers about the key events such as finished drafts, finalized cover design, etc.
You can also set up activities to carry out on your social media in exchange for likes, shares, retweets, etc. However, keep in mind to follow the guidelines of any specific platform.
On the release day, you can post images, testimonials, opinions, quotes, and many more to trigger your audience to download and read your ebook.
Refine your strategy with Graphy
Think about it, what’s the ultimate goal of promoting your digital products. All your ebook marketing strategies ultimately lead into your sales funnel that helps you to sell courses online.
Ideally, you should remain consistent with your ebook campaigns, so that you can increase the price of your online course by including it.
You can also create a membership site of your own and release it exclusively for your members.