Ultimate Twitter Image Size Guide: Optimize Your Visuals

Have you been wondering why the images that you post on Twitter appear to be cropped or disoriented? Is the quality of the images that you post on Twitter, not on par with the actual image resolution? If yes, you haven’t been following the Twitter image size guide for 2022.

Yes, Twitter recently updated its preferred image size, and the accounts that are not in sync with the updates are lagging behind in terms of content quality. So, if you were trying to wrap your head around the recent updates, this blog is for you. From us at Graphy, here is a detailed Twitter image size guide for 2022.

In this blog, we could be covering the ideal size for all the images you upload on Twitter, including:

Profile image size
Banner/cover image size
Tweet image size
Twitter card size
Twitter ad image size

So, let’s go through each of the categories one by one and get a complete hold of the Twitter image size guide for 2022.

Let’s get started.

Table of Contents

Twitter image size guide for 2022

Twitter profile image

On Twitter, like any other social media platform, changes are constant, and all these changes are meant to create a better user experience. Monthly updates come in, changing the user interface and Twitter profile images are also prone to such changes.

We are all aware of the fact that Twitter switched from square to round profile pictures in 2017. And in 2022, it discarded its existing ideal profile picture aspect ratio, which was 2:1.

Now,

The ideal Twitter profile image aspect ratio is 1:1.
The ideal image size remains constant at 400px x 400px.
JPG, PNG, and GIF are still acceptable image formats.
The maximum image size could not be any more than 2 MB.

Profile images are what become the symbol of your brand, more so if you are a Twitter influencer. So, if your profile picture is not well-aligned and is not of high resolution, it is going to bring down your overall image. That’s why we recommend you follow the Twitter image size guide for 2022 and update your profile picture accordingly.

Twitter cover image

After your profile picture comes to your Twitter cover image. The cover image grid takes much more space than your profile picture and, therefore, following the Twitter image size guide for the cover picture is of key importance.

Earlier, the Twitter header, i.e., cover photo, was responsive. What it meant was that you could edit your cover image in whichever way you liked. There was no clear rule that you had to follow. But with the recent updates, this picture has changed. Your cover photos or banners need to fit into a static grid now, otherwise, it will look misaligned.

Getting down to the exact numbers,

The maximum file size is 5 MB
Recommend aspect ratio is 3:1
And ideal image size is 1500 x 500px size

Twitter image tweets

If you are using Twitter and you are posting tweets every day but not following the Twitter image size guide for 2022, you are doing it all wrong. A Twitter account is not just about your profile photo and cover photo but also about the tweets that you post, and the images that form a part of your tweets.

That being said, rather than following the ideal tweet-image size recommended by a third party, you need to follow the one put down by Twitter itself.

So, as per the official guidelines by Twitter:

The recommended image size is 1200 x 675px.
The ideal aspect ratio is 16:9.
For both photos and animated GIFs, the maximum file size is 5MB.

On Twitter, you can tweet up to four images in one go. And depending on the number of images you post per tweet, the aspect ratio changes.

If you tweet two images, the aspect ratio will be 7:8 each.
If you tweet three images, the aspect ratio would be 7:8 for one and 4:7 for the other two.
If you tweet four images, they will appear in the form of a 2×2 grid, and the aspect ratio of each image will be 2:1.

Twitter card image

A Twitter card is an add-on to your tweets by Twitter itself. These cards are not added by the profile owner but generated by Twitter based on the link and the images that you post.

Whenever you post from a website that has the “Twitter: card” property enabled in their HTML, a Twitter card will be generated with an embedded image. These cards are clickable and will direct you to the link that the tweet mentions.

Different types of Twitter cards

While Twitter cards are generated on their own, the original image that you tweet determines the quality of the card. So, you have to ensure that you are following the Twitter image size guide. So, depending on the type of card, the ideal image size varies. Let’s have a look at different Twitter cards and their recommended image sizes.

Summary card

A summary card features a compressed version of the tweeted image, a brief description of about 200 characters, the page title, and the author’s name (if there is one).

Recommended image dimension is 120 x 120px.
The file size shouldn’t be more than 1MB.

Media player card

A summary card with a video clip instead of an image is a media player card. It includes all the information that a summary card does.

Recommended image size is 640 x 360px.
Ideal aspect ratios are 1:1 and 16:9.
The video file size shouldn’t be more than 5MB.

Twitter ad image

Twitter is not just a social sharing platform but also a tool that is commonly used for marketing. Apart from your regular tweets, you might be running ads on the platform for leads and sales. So, if you want your viewers to take action and follow the ad, you have to make them attractive, and that is exactly why you need to follow the Twitter image size guide. That way, your ad would be displayed as perfectly as you created it.

There are two kinds of add cards on Twitter, namely,

Lead generation cards
Website cards

Both these add cards have a specified image size. Let’s have a look at those numbers now.

Lead generation cards

A lead generation card includes a CTA, an image, an ad statement, and slots to collect information like the name and email address of the visitor. The ad images are open to customization, but you have to abide by the recommended dimension, i.e., 800 x 200px.

Website cards

Website cards are ads run to drive traffic to your choice of websites. It includes a website link, an image, a CTA, and a description. The ideal image size for a website card is 800 x 320px.

To wrap up

This is all that you need to know about the Twitter image size guide for 2022. Now, follow these rules whenever you tweet, and you will end up with a well-structured Twitter page. And it will definitely create a positive image for your business or simply your profile.

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