In this blog, you’ll learn about video watermarks and why you need to add watermarks to your content.

While creating content, assuring the ownership and ensuring it is not pirated by others is one of the most critical aspects. Further, your content is a branding piece for you, so it must redirect to the creator’s name. Video watermarks protect your content while also expressing your brand. A video watermark can be a text fragment or a recognized picture visible to viewers. It might span the entire video width, be in the middle, or fit neatly in a corner. It depends on you.

What are video watermarks?

A video watermark is an integrated overlay that may contain a text, picture, copyright disclaimer, or logo on a video. It recognizes the original creator of the video and prevents unauthorized individuals from using it. Although it cannot wholly avoid the unlawful use of your video, it does provide a problem for those who claim ownership of your content.

Furthermore, video watermarks incorporate branding into your videos. For instance, you may use your organization’s logo or a new product description to promote it. It secures and identifies who owns the content.

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

It might be disappointing to see someone else claiming ownership of your content after you’ve spent so much time creating it. However, the watermarked videos are difficult to rip off, and the content’s ownership is safeguarded and identifiable. Watermarks are everywhere nowadays, from the stock pictures with huge and obtrusive watermarks to prohibit unauthorized use of the image to Youtube videos watermark small and off to the side.

Also read: How to launch memberships on Graphy

Why add watermarks to your content?

Organizations and individuals may face significant consequences when leaving digital assets vulnerable without a watermark. Someone can copy your content and claim it as their own work, losing views and revenue. Given the amount of money you spend on content creation, it’s critical to protect it. Here are some reasons why you should add video watermarks to your content?

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Protect content copyrights

Piracy is one of the most significant issues faced by many content creators, particularly video creators. Unfortunately, this makes it harder for creators to achieve their objectives. Modern automated video formats may be used to control access and reduce the likelihood of unlawful piracy. However, those who want to access, duplicate and reshare a watermarked video must acquire a copy of the encrypted material by bypassing the video protection mechanisms.

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

When a decrypted copy is made public, the technology employed to safeguard the material no longer works to limit access to it. As a result, the encrypted video can be used indefinitely or copied and even redistributed. Even in the common case scenarios, your video may be reproduced by other content creators, and they may claim that it’s their content.

Also read: Certificates by Graphy vs Canva Certificates – Canva Certificate Alternative

Some platforms offer extra security to your video content. For example, Graphy is an online course creation and selling platform. Graphy protects the videos using its encryption and authentication mechanism. As a result, there is no way to download and play videos using a video downloader. Also, Graphy uses dynamic watermarking when playing the video content to avoid browser screen grabs.

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Digital watermarking can be used to secure video content, adding an extra security layer preventing unwanted access to and usage. In addition, the incorporated watermarks indicate who owns the content. 

Video watermarks ensure:

  • Ensures content security using a variety of automated file types.
  • Ensures that the video material is protected and ownership rights are reserved
  • Protects the material without interfering with viewer experience
  • It also defends against screen recording, copying, and unauthorized sharing.

Branding

Using the existing followers or user base to expand the business is a good idea. Once you’ve finished making the video, you may put a video watermark on it to advertise your brand and reach more people. A logo or a text fragment seems professional and assists people in discovering and connecting with you. If someone shares your video, others will see your logo on it.

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Also read: How to do personal branding to market your online courses in 2022

Restrict editing

You may take your video watermark to the next level by making it invasive enough that your videos cannot be used with minor changes. People can edit and crop to erase the watermark if it is visible on a small portion or is entirely transparent.

While you like your content to be freely available and observable, it must also be kept safe. Create a watermark that covers a significant portion of the asset. Consider using a workaround to ensure sophisticated watermarking options to prevent unwanted access to the information.

For example, you are running a marketing company and share sample assets with a company. Then, you share the content with watermarks. Once they choose, you can send them a full copy. This technique is used by graphic websites like logo maker websites.

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Also read: The 9 best places to find free music for video editing

Offer Legitimacy

A watermark can be used to verify the legitimacy of a document or video. For example, you are more likely to believe in a watermarked video of a news channel than an Instagram reel or TikTok video. Video watermarks offer a sense of authenticity for viewers. They can easily believe in your content.

How to create a watermark and add it to the video?

Creating and adding a watermark to the video is a simple process and does not require extensive hard work.

  • Create a watermark: Decide if you want to use your name, a text, tagline, social network handle, URL, or logo. You can use any online tool like logo maker, Canva, or Adobe Photoshop to design the watermark. Ensure that your chosen work isn’t a duplicate of an existing project, and store your watermarks in a convenient location.
  • Add the watermark to your video: While editing the video, drag and drop your watermark in the timeline. Then, extend it to the whole video and fix the size and place where you want to show it. Some platforms like YouTube give the inbuilt option for the watermark. You just need to upload the watermark, and YouTube handles the rest. 

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Also read: 10 reasons to use video for education in 2022

How can Graphy help you with a watermark?

Graphy, with its multi-layer content security, provides you with dynamic watermarking, which means you can create personalized watermarks with the learner’s phone number and email address to protect your content from screen capture and recording with multiple encryptions. 

You can safely create, market, and sell your online courses on a white-labeled website and mobile apps.

Launch an online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Graphy provides you with the tools you’ll need to design, advertise, and sell your courses. Graphy has a 14-day free trial and three paid plan options. You can begin for free and then upgrade to any premium plan based on your requirements.