In this blog, we will discuss how to use your voice to increase your brand awareness and reach customers by offering them paid podcast subscription.
No matter if you are successfully running your course selling business, or you have just started to build your first online course, you must be always seeking out highly effective means to build a connection with your audience.
For this reason, you can use the new-age connecting tool of Podcasts to speak to your audience directly, get your point across to them in an impactful way, and sell courses online by initiating enjoyable discussions around regular topics.
Podcasts have immense potential in increasing your brand’s value & make it stand out as an authoritative figure in the competitive market of online teaching.
So, keep on reading as we discuss why you should offer a paid podcast subscription to your audience and attract potential learners immediately.
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Offer a paid podcast subscription
As more and more business owners are adopting the powerful tool of podcasts to reach audiences regarding their online teaching business, Graphy is also focused on providing them an easy and free platform in offering them opportunities to connect
Millions of course creators use Graphy’s reliable platform to connect with their audience, personalize their brand, grow their business, and sell courses online effectively to learners worldwide.
So, in case you own an online course selling business, here are a few reasons you can consider offering a paid podcast subscription to your audience.
Establish your brand
With 57.6 million monthly listeners in India, your podcast has immense potential to reach new learners for your online course. When you plan to offer a paid podcast subscription to your audience, you also get the opportunity to control your brand’s unique message and position it strategically in the market.
When a learner will subscribe to your podcast, they choose to hear from you regularly. Hence, offering a paid podcast subscription provides you the best opportunity to establish your brand identity by remaining on the top of your listeners’ minds and standing out from the crowd.
Create personal connection
Podcasting is often considered an intimate medium to instigate personal connection with the audience to sell courses online effectively. By getting into conversations that are directly heard by your learners, you are essentially communicating with them in a much more powerful and personal way.
Often observed as something uncanny, unfiltered, and unusual, podcasts add the human element to your online teaching business and increase the brand’s authenticity.
Perfectly suited for mobile consumption, podcasts have the ability to carter an audience’s attention almost anytime. Be it morning, afternoon, evening, or late night, it’s infused intensely with a person’s life, making it easily accessible to them.
Like other successful creators, you can also use Graphy’s all-in-one platform to offer a paid podcast subscription to your audience and carter the chance of creating an intimate connection by fitting it rightly into their lives.
Establish your authority
When you choose to offer a paid podcast subscription to your listeners, you start a conversation around a topic you know about, which provides you an exceptional chance to establish yourself as an expert in your field, attract new members, and build valuable trust for your online course.
Throughout your podcast, you can start conversations about your unique knowledge, brand’s origin, and the process of creating your online course with your learners. Use this chance to establish yourself as a credible voice and inspire others to follow their dreams.
Create a powerful community
Studies show that 80% of podcast listeners hear all or most of it. This means that your podcast listeners will spend more time listening to your voice in a podcast than reading your words on your website.
This attentive listening creates a powerful community of dedicated listeners for your brand that you can ultimately cultivate into long-term course members.
Additionally, you can provide your podcast community members rewards and exclusive offers. You can also ask your audience to become a part of your podcast by sending your voice clips of their comments and opinions about a particular topic. Create a community of loyal listeners/learners that builds your community and pays off as your course business’s affinity.
The reliable revenue stream of income
You may anticipate the number of purchases your online course will make. However, you won’t know it for sure until you release course episodes online. For this reason, it’s almost impossible to have certainty on how much revenue you can potentially earn from each episode online.
However, your premium podcast subscription is more reliable as it provides you an exact number of how many people/listeners you will be creating it for.
This will help you to have an idea about the money you may potentially earn from releasing it online. Additionally, this also provides you to expand your creativity and offering through your podcast episodes.
For instance, if at some point while creating podcast episodes you feel that you may require to purchase a DAW station to cleanse and make changes to your audio, then you may want to consider investing in it, keeping in mind that it’ll somehow repay in the future with better podcast quality.
Types of podcast subscriptions to consider
The following mentioned are the types of podcast subscriptions you can offer to your learners to invite them to subscribe.
You can offer full-length or mini-episodes every month as exclusive episodes to your paid subscribers.
Downloadable learning assets
You can offer your paid subscribers to download valuable learning assets. For instance, for an instructional design podcast, you can offer your paid members to download free instructional design storyboard templates.
You can provide early access content to your paid podcast subscribers before anyone else and make them feel special with provided exclusivity. Release early access episodes regularly so that they build up anticipation amongst your listeners.
Ask me anything
The interactive content episode will help you to interact with your listeners the episodes.
You can ask your paid subscribers to send your questions about anything they may want to ask and create a podcast episode regularly to address their doubts, queries, and questions.
Such type of personal podcast increases engagement of the podcast and encourages your listeners to engage more with your content online, and ultimately helps your course selling business to reach wider audiences.
Podcasts have shown incredible growth in recent years and are expected to reach greater heights in the future and it is surely winning the hearts of the people worldwide, especially in India.
PwC reports show that India has come the world’s largest podcast listening market, thus providing you the opportunity of a lifetime to present your ideas and share your experiences with your audience.
Choose this route, build a connection, and make money online by offering paid podcast subscriptions to the members of your online learning community with Graphy.
Use Graphy’s robust hosting software to host your digital products!
Graphy’s tools and features enable you to create high-quality audio and video lessons and upload them effortlessly on your branded website or mobile application directly.
We understand that creating quality content is a difficult task but, if you follow the tips that we have shared in this blog, you will be able to make your podcasts, videos, and audio courses sound better.
All in all, we understand that creating high-quality content can be a tiring process. However, it’ll be proven as an excellent decision if you choose a reliable platform like Graphy to sell courses online in different formats at the convenience of your home.