What is a Tagline? | How to Write a Great Tagline in Simple Steps

In a nutshell, as an online course creator, you can write a great tagline to drive an impact on your audience’s buying decision and sell courses online effortlessly.

A tagline performs a variety of functions that are essential to propel your business forward. In other words, business taglines allow you to represent a clear picture of your brand, which you can use to your advantage by stating to your audience who you are and what is the purpose of your virtual course.

Popularly the way Nike uses “Just do it”, or Unacademy uses “Let’s crack it”, you can also use your tagline to enrich your brand’s image.

Incorporate unique terms and phrases to create a brand image in the minds of your potential customers when you write a great taglines that elicits brand recall within your industry.

Table of Contents

What does a business tagline mean?

Alright, let’s start with the basics by defining what a business tagline truly means and then we’ll move into how to write a great tagline.

A business tagline is a short and simple phrase that triggers the brand’s picture and conveys the brand’s purpose, mission, and value to its audience. The main purpose of a business tagline is to engage an audience and make them feel attached to the business.

What is a tagline & how to write a great tagline

One of the greatest examples of a very successful business tagline ever composed is by the leading food brand – McDonald’s.

McD’s tagline is so popular and memorable that whenever we hear their tagline “I’m Loving It”, we quickly associate it with their mouth-watering burgers and fries.

That is exactly the motive or sole purpose of a business tagline i.e to communicate the key purpose of your business using fewer words and in as much detail.

Are business taglines and slogans the same?

Often confused for being the same, both business taglines and business slogans are very different from one another.

Business taglines have a wider approach and focus on a business as a whole i.e applies to products, services, marketing campaigns, etc.

Whereas slogans have a narrower approach and focus on the business’s short-term goals.

For example: In the year 1886, Coca-Cola had numerous successful slogans that kept changing based on their marketing campaign.

When a certain type of slogan remains consistent in the business for a long period, it is called a slogan.

Business slogans exist to promote a particular message, business taglines take the charge of building brand awareness amongst the audience.

One may have different or more than one slogan for each marketing campaign, yet their business tagline will most likely remain the same throughout.

So what else can you do exactly to bring variety to your approach and truly accelerate your marketing efforts?

Successful creators worldwide recommend using Graphy to create awareness about your brand using their conversion techniques to increase conversions by upselling, cross-selling, and many more in your sales funnel.

Graphy also provides a sales and revenue dashboard to check analytics and numbers in real-time, receive reports, track and measure numbers, and many more, to evaluate performance for better brand awareness and performance.

Different ways to write a great tagline for your business

Mentioned below are a few ways which can help you craft your next great tagline for the maximum impact on your brand identity.

Conduct a thorough business research

Before write a great tagline, you must run research on your brand or your competitor’s brand to understand what your audience is interested in.

Study your competitors’ marketing campaigns and taglines to figure out what’s working out for them.

Also, incorporate straightforward words in your taglines such that it reflects your business’s voice and puts forth the best image of your business.

Decrypt questions

Before you set yourself out to write a great tagline for your online business, you need to decrypt common doubts or questions related to the way your business operates. You need to contemplate:

What value does your virtual course business provide?
Is it inclined with what your audience seeks?
What are the distinctive attributes of your business that make your online course stand out?
The kind of emotions do you want to evoke in your audience when they read your tagline?
And many more…

Allow yourself the time to address these questions and resolve common doubts that may pop up in your mind during the process, and just focus on collecting the recurrent words repeatedly showing up in your answers.

Focus on an incentive

Focusing on an incentive or a benefit while crafting a tagline increases the perceived value of a product.

Consider drafting a tagline that shows your audience what’s stored in for them. In other words, focus on the future in your tagline and put forth catchy phrases to persuade your audience to sign up for your online course.

Incorporate positive terms

To write a great tagline, remember they are mostly short, memorable, and positive. Thus, you are required to keep your tagline positive to sell courses easily by resonating well with your audience.

When your potential students will read positive trigger words in your tagline, it’s likely for them to feel good and positive about your product.

Take an example of McDonald’s great tagline: ‘I’m Loving it”

Their tagline immediately sends a positive signal to the readers and inculcates a good emotion within them.

Things to do before launching your first online course

Brainstorm the right way

Summarizing your brand’s idea in a few words to write a great tagline for your business can be quite challenging. Such a taxing process requires time and effort.

One of the simplest ways to brainstorm and generate new ideas the right way is to figure out words that define your brand/business.

Grab a pen and paper, and start writing down words that come to your mind. Circle out the words that best describe your business from the list, and put them together to come up with a catchphrase.

Trim words up

When you are crafting a tagline to sell courses online, you need to focus on trimming down your long statements and phrases.

As much as possible, try to keep the newly generated tagline short. In case it’s unnecessarily long, cut out inessential words and make it crisper.

Apply creativity

You need to look for different creative ways of communicating your message to your audience.

Instead of being boring and conveying a benefit to your audience through a generic business tagline, try to use more catchy, short, humorous, and unforgettable puns and phrases that stick in your audiences’ minds even after they have read them.

The final takeaway

As an online course creator, you just need to start creating business taglines that are brand-related statements that evoke sentiments within customers and increase the memorability of your brand.

Put effort into creating better brand awareness for your online course which will result in increased customer trust, increased credibility, increased loyalty, and so much more.

And in case you feel stuck, you need to keep in mind that Graphy is here to help you.

The ingredient is simple – Use Graphy to launch your online course business!