In this blog, we will take you through some brilliant marketing portfolio examples and help you figure out how to build a strong digital marketing portfolio that stands out.
In this highly competitive world, a foolproof marketing strategy is what ensures the success of any brand. It is only through marketing that you ensure that your product or service reaches your potential audience. So, behind the success of every business is a marketing job done right.
Any marketing strategy is incomplete without a solid marketing portfolio. A portfolio:
- Represents the vision of your brand.
- Showcases the skills you have.
- Tell the USP of your brand.
- Collects and displays all your past experiences and achievements.
Basically, a portfolio tells the story of your brand and, therefore, goes a long way in convincing your target audience to invest in your brand. So, if your portfolio isn’t compelling and brilliant enough, your potential customers might not make a choice in your favor.
Building an effective marketing portfolio could be a tough nut to crack, but not so much when you have examples to follow. It’s always easier when you have experts to learn from. That is why we are here today. From us at Graphy, here are a few marketing portfolio examples that could help you grasp what a brilliant portfolio looks like. Have a look at these portfolios and adopt the strategies that could work best for your brand.
Let’s get started.
Marketing portfolio: Basic components and examples
Before we get into it and have a look at some brilliant marketing portfolio examples, let’s go through the basics first. Creating an effective marketing portfolio comes second. First comes understanding what all it should include. So, let’s cover that ground first.
Basic components of a digital marketing portfolio
- A short bio that summarizes the vision and USP of your brand/product/service.
- Contact details. If a prospective customer is interested in your work, how do they connect with you? So, you have to include all your basic contact information, including phone number, email address, etc.
- All your past experiences; products you have made or the services you have delivered. Anything related to your scope of work needs to be included in a brief but informative manner.
- Your client’s testimonials, reviews, and feedback.
- Awards, licenses, and certifications.
- A cover page for easy navigability. Any viewer should be able to easily jump to the section of their choice.
Top 6 marketing portfolio examples
Red Paper Plane
An ideal marketing portfolio example would be one that is balanced, creative, and to the point. And that is exactly why the Red Paper Plane is on our list. Red Paper Plane is an organization that aims to offer holistic learning experiences to children between the ages of 4-10.
This website would be accessed not by the children themselves but by their parents, and the content is written keeping this in mind. There is a clear content hierarchy and the content is easy to read and understand.
This portfolio also has a testimonial section that includes honest reviews, good enough to vouch for the credibility of the brand.
- Easy to navigate
- Testimonial section
- To the point content
- Minimalist design
Luka Lesson is everything that a marketing portfolio for an artist should look like. Minimal yet attractive, that’s what best describes our next marketing portfolio example. The moment you visit this website, you will immediately know what it is about. The homepage directly takes you to the upcoming shows, followed by a contact/booking form. The images give a personal touch and, when placed against the minimal background, stand out on their own.
This portfolio is a balanced mix of photographic elements and written content. The design is kept simple to let the rest of the content shine. It is also neatly divided into certain sections, so you can easily find the information you want.
- Content division (home, about us, education, contact, etc.)
- Inclusion of work samples
- Photo gallery
- Minimalist design and style
Murad Murad is one of the finest marketing portfolio examples you can find on the internet. The homepage that you land on offers a greeting, a simple bio, and a call-to-action button. It is then followed by services offered, qualifications, specializations, client list, testimonials, contact form, and portfolio. Basically, everything you would want to know as a potential customer.
The custom avatar and illustrations certainly take the creative quotient up a notch and also add a personal touch. This touch is then extended by the first-person narrative.
- Custom illustrations
- Color contrast
- Visual icons to demarcate industries and qualifications
- Downloadable project samples
Mike Up North: Michael Antolak
The next marketing portfolio example that we recommend you have a look at is Michael Antolak’s. Michael is a creative marketer and, like Murad’s, starts with a simple greeting, “I’m Michael, a creative marketer.” The moment you open this portfolio website, what captures your attention is the custom logo and call-to-action buttons. This website has a home, portfolio, blog, and contact page and is a fine example of how a concise description could go well in your portfolio.
- Custom logo
- Concise descriptions
- Use of visual elements
Emma Jane is a graphic designer and social media manager, and her portfolio is a well-curated version of all her past work. This website is built on the social media platform Behance and showcases an easy way to build an effective portfolio. Jane’s portfolio is simple and informative. All her works are listed in a scroll-friendly format, and by simply clicking the images, you will be redirected to the corresponding content links.
This portfolio is worthy of being listed as a marketing portfolio example, and the 23,807 views justify this inclusion.
- Smart and systematic inclusion of projects.
- Scroll-friendly content format
This portfolio starts with a simple line that would appeal to any coffee lover, “Love coffee? So do we!” The content is very neatly divided into sections like “what we do” and “what we provide”, and both these sections are covered in a to-the-point manner. The written content is mostly one-liners and is, therefore, easy to skim through.
One thing which grabbed our attention is the black and white theme, which spans across the portfolio except for the call-to-action buttons. The call to action buttons, namely “tweet”, “like” and “submit”, stand out in shades of blue and green. It’s indeed a smart way to highlight your CTAs.
- Call-to-action buttons
- Custom logo
- Minimalist design and content
Elizabeth Harmon is a social media consultant, and her portfolio best represents the work that she has done over the years. Her portfolio displays a smart use of warm undertones and basic font styles. All elements are kept minimal, and the entire portfolio is filled with informative content. Service descriptions and client testimonials form a huge fraction of this portfolio, and there is a blog section that keeps on updating.
This is an ideal marketing portfolio example for its clever use of client reviews to project skills and proficiencies rather than saying it out loud.
- Clear CTAs
- Active blog section
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