In this blog, we will discuss a few proven success elements that you can add to your sales letters to increase your conversion rate.
By writing successful sales letters for your website or email leads, you can reach a wide range of people and let them know what you have to offer them.
In today’s digital age, if you know how to write impactful sales letters to sell courses online, then you may have the advantage of marking your presence in the competitive market of e-learning.
However, you don’t have to worry a tad bit, in case you aren’t sure about the things you need to be making sure of while creating content for your sales letter.
Keep reading as we share with you six successful elements that you should certainly consider while drafting successful sales letters to sell courses online.
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Elements of successful sales letters
As a content creator, you can increase your conversion rate significantly by adding the six sales letter elements mentioned below.
Success element #1 Creating videos for your sales letter
As technology is evolving, we are more than ever relying on videos both personally and professionally. They are considered to be the best way to present yourself in front of people.
A video is also something that is usually lacking on a sales page. However, selling using a video is crucial as it adds a more personal element to your communication.
Research shows that companies that use video proposals to interact with their users have a 41% higher close rate than those that don’t.
Success element #2 Use captivating headlines
A headline is usually considered your sales page’s first opportunity to draw your visitors’ attention. Research shows that a great headline can increase the responsiveness of your sales letter significantly.
Successful sales letters need is to overcome the obstacle of getting recipients to read them. Thus, using eye-catching headlines can be a great way for you to capture new leads.
You can use fascinating headlines on your sales page to tell your visitors the benefit they will get if they choose to associate with your product/service.
You need to be a little tricky here so that the sales letter’s headline is convincing enough for people to read it.
Use simple terms, and direct and active language to engage with your page visitors. Additionally, you can also include one or more keywords in your headline to make it more SEO friendly.
We understand that it may take hours for you to come up with a captivating headline for your sales page. However, at no cost, overlook the importance of sales letters’ headlines.
You can also include using language that can emotionally trigger your sales page visitors to instantly connect with your product or service.
Success element #3 Subheads to hook your audience
Subheads may not seem very important at first, but if put properly can keep your audience hooked through your sales letter for a high conversion rate.
Think of your subheads like signboards on a road. Just like a signboard guide, the driver on a road about their location, subheads on sales letters provides direction to your potential customers.
Use subheads to guide your potential customers down your sales page and convert them into long-term learners.
Success element #4 Write an interesting introduction
The introduction you use on your sales page to sell courses online is the best opportunity for you to convince your audience that you have got something worthwhile to tell them.
While sales letters’ headlines help in striking interest amongst users to know more about your products and services, an introduction can help you to build a deeper connection with your potential customers.
Get your potential customer’s attention by explaining to them business outlines clearly and how can it potentially be relevant to them. You should aim toward letting them know where your business is headed.
You should write a sales letters introduction that the readers find engaging enough. Otherwise, if a sales letter introduction doesn’t hold the readers’ attention, sales of your product (virtual course) will also fail.
Success element #5 Benefit selling to boost sales
Benefits are the result your customers get from using your product. In your case, you can explain the benefits of your virtual course to your potential customers.
Figure out a way to let your customers know how your virtual course can help them in adding value to their lives.
Make sure of utilizing the opportunity of interaction to let your potential customers/learners know every possible benefit that includes in your virtual course so they are compelled to buy it.
The best time to ensure sales by offering a benefit is when the desirability for your online course has been established. You can add special offers to get your potential customer to take an action.
Focus on offering benefits that provide you the edge over your competition i.e fair market price, easy payment options, data privacy, reliable customer support, and many more.
Additionally, you can also offer coupons and discounts to upsell and cross-sell your course. You can also add value that a customer can avail of if and when they purchase your online course and become a full-time learner.
Use Graphy to generate promo codes to upsell and cross-sell to your existing learners.
Additionally, Graphy also provides a highly secured space where you’ll always be aware of what to expect with payments ahead of time.
Graphy even supports virtual currencies, coupons, and promotions, which can be used for effective word-of-mouth marketing of your online courses.
Success element #6 Increase credibility with effective testimonials
It’s true that even if you give logical arguments of how your online course can help in adding value to people’s lives, they still may be skeptical about making a purchase.
You need to give them proof in terms of testimonials to make them believe that what you are telling them is true.
Customer testimonials are considered to be one of the most powerful tools for your sales letters.
Even if your heading, sub-heading, body, and videos are well-formed, your testimonials and reviews are is the most significant element of your sales letters.
Testimonials or reviews help prospective customers to purchase your product based on experts’ recommendations.
It is recommended that you gather testimonials to advocate for your potential customers and increase the credibility of your online course.
Anticipate the objections they may probably have while purchasing your online course, and provide them a solution to these objections through reviews.
The sales letter is one of the most crucial parts of marketing online. Essentially, your sales letter is the last page your potential customers will visit before they ultimately become a learner by purchasing whatever it is there that you intend to sell (ebook, online course, etc).
Nevertheless, people you once thought were unimaginable to reach, can be now converted into full-time learners using Graphy’s all-in-one course creation platform.
Create fully customizable online courses, establish engaging membership sites, and build multiple landing pages. and many more using our easy-to-use platform.