In this blog, you’ll learn about a few must-know email marketing automation tools and also exactly what an email automation is.
Email marketing automation tools help you save money and time while increasing the ROI. Here are the 6 best email marketing tools to help you with your next marketing campaign.
Maintaining contact with your clients and prospects is necessary if you’re a marketer or business owner. Email marketing is one of the most effective ways of connecting with your customers. However, it is mainly used to send promotional messages or operational updates.
Email automation is the most significant advantage of using email marketing. You may use email automation to deliver targeted and timed emails to your target audience. Email automation helps you build up campaigns to automatically send emails to your subscribers when they sign up for your list or carry out a specific activity.
Email marketing automation tools help you create automated email campaigns and manage your audience. Here we will share the 6 best email marketing automation tools you can start using from today.
Table of Contents
What is email automation?
Email marketing automation is the creation of a sequence of automated emails that are delivered automatically in response to a particular activity or specific time.
For example, if someone purchases your course. They will get an email with a purchase receipt and other helpful information. If you are a content creator and looking to create and sell an online course, then Graphy is a one-stop solution for you. You get many tools to help you throughout the journey, from designing the course to making the first sale.
Email automation helps you to increase ROI without any deliberate efforts.
You simply set up the email automation, which will automatically handle the laborious tasks on your behalf.
Automation is helpful for many different marketing objectives. Whether it’s an automatic blog post that does the job for you to remain in contact with your audience, birthday wishes that add a human touch, or a triggered process that helps nurture new leads.
Advantages of using email automation
You may use automated email to communicate one-to-one to customers in real-time, enhancing engagement, loyalty, and retention. Here are some of the advantages of using email automation
- Personalize emails: Today, creating highly personalized emails for your customers is necessary rather than simply adding the recipient’s name. Email automation helps you send highly tailored emails depending on the user’s activities and preferences.
- Regain lost clients: You may have clients who, for whatever reason, no longer use your services. You need to get in touch with them at this point since their needs may have changed recently. By including them on your email list and getting them back on board, you may encourage them to join your company again.
- Revenue growth: Email marketing helps you design several marketing campaigns in less time. With these marketing strategies, you may boost sales, win back lost clients, and spread the word about your brand, increasing your revenue.
6 email marketing automation tools
One of the most effective ways to reach potential customers is by automating email marketing. Thanks to email automation solutions, you won’t miss another chance to bring in leads, sales, and money.
Here we will share 6 email marketing automation tools to help you in your email marketing campaigns.
- Active Campaign
ActiveCampaign has developed a customer-centric product that offers a variety of solutions for B2C, B2B, and e-commerce enterprises from all over the world.
The machine learning capabilities of ActiveCampaign allow you to work more effectively and provide better ROI.
Additionally, ActiveCampaign has above-average delivery rates (>99%). It can integrate with more than 870 third-party applications and takes extraordinary security and compliance steps.
Furthermore, ActiveCampaign has an inbuilt CRM to handle sales and email campaigns efficiently and seamlessly.
- Built-in CRM to integrate sales and marketing
- Drag and drop editor
- A/B testing
- Excellent delivery rate
- Goal tracking
- Integrates with 870+ tools
Price: It offers a 14-day free trial, and later paid plans start from $9/month.
HubSpot does not only provide email automation but also includes lead alerts and task automation. Alongside, it offers a CRM, landing page builder, forms, online chat, and email marketing software. This all makes Hubspot a one-stop solution for every marketer.
However, what tools you can access depends on your plan. The pricing plan is a disadvantage of Hubspot. It offers so many plans, packages, and suites that it might be challenging to understand.
- Great range of services under one roof
- Excellent UI
Price: Hubspot has three pricing plans starter, professional, and enterprise, which cost $45, $800, and $3200 per month, respectively. Hubspot also has some free tools available.
You’ve probably heard of Mailchimp, one of the best email marketing automation tools. You may create and schedule emails as part of their basic email marketing services, which are included in their free plan.
With MailChimp, you can use standard autoresponders and triggered emails like blog changes, contact information updates, etc. Also, you can send order confirmations and product recommendations. Additionally, they provide a straight Shopify integration.
Numerous apps, including e-commerce, CRM, social media, and blogging platforms, interface with MailChimp. Unquestionably, it’s among the top platforms for simplifying your email marketing procedures.
MailChimp allows you to create landing pages and receive in-depth reports, making it a flexible tool for managing your automation.
- Built-in templates
- Multiple email marketing options are available
- Landing page
- Up to 2000 contacts in the free plan
Price: Mailchimp has a free plan with a limit of 2000 contacts and other features. You can upgrade to paid plan starting from $9/month for 500 contacts. The premium plan varies based on the contacts you have.
Sendinblue is a comprehensive marketing automation tool combining SMS and email marketing services. Additionally, they provide a drag and drop builder to design emails, automated workflows, and segment people.
Sendinblue also provides advanced reporting of your email campaigns and predesigned templates. It also has a built-in CRM.
In addition, you won’t have to spend more money as your contact list becomes bigger because you may send emails to an unlimited number of recipients. This is because you only pay for emails sent.
- Email automation
- SMS and email support
- User segmentation
- In-built CRM
- Live chat
- Facebook ads management
- Landing pages
Price: You can use Sendinblue for free and upgrade to a premium plan later, starting from $25 per month
Omnisend was created to assist e-commerce firms in personalizing marketing campaigns specifically. It provides a comprehensive marketing automation toolkit encompassing email, SMS, push notifications, connection with FB Ads, Google Ads, and other 70+ applications.
Omnisend has created cutting-edge email templates that are intended to help e-commerce platforms. The features like birthday discounts, fortune wheel, and cart reminders all make it clear that the team behind Omnisend is well-versed in e-commerce best practices.
Most e-commerce systems, including Magento, Shopify, and BigCommerce, are compatible with Omnisend. Additionally, it interfaces with platforms for reviews, loyalty, and support desks like Yotpo, Smile.io, and ReCharge.
- A/B testing
- Ecommerce tools
- SMS and email support
- Survey and forms
Price: You can get started with Omnisend for free. It has two paid plan options, standard, and pro. For 500 contacts, standard and pro plan pricing is $16 and $59 per month.
Benchmark is a fantastic and simple alternative if you’re interested in executing simple email automation. It’s undoubtedly one of the most user-friendly email marketing automation tools with a straightforward layout. In addition, automation is simple to set up with a logical workflow editor, drag & drop editor, and helpful templates based on your industry.
Many people don’t want to cope with the technical complexities, so Benchmark offers a user-friendly UI and excellent customer support.
You may create emails from scratch using the code editor for those more knowledgeable about HTML. The dual view feature makes it easier to create emails by allowing you to see your email design while you update it.
- User-friendly UI
- Simple to setup
- Landing pages
- 1500+ integration options
- Signup forms
- Visual email builder
- Hundreds of pre-designed templates
Price: It has a free plan with some basic features, and the pro plan starts from $11 per month.
How can Graphy help you with email marketing?
Well, if you want to start with email marketing, you need to have multiple integrations. If you have 1000 emails to send, then it’s not possible for anyone to send those manually. To solve that issue, Graphy provides you with MailChimp Integration. You can not one not 50 but can send 1000 emails at one go. On top of that, you don’t need to install multiple plugins to market it. Graphy, with advanced marketing tools, integrations, and techniques, lets you reach your target audience globally.