In this blog, you’ll discover what is a sales funnel and how to build an online course sales funnel.
Courses are simple to produce if you have the necessary experience, and they are extremely helpful to the appropriate people. However, there has never been more rivalry among online courses than it is now. And the level of competitiveness is continually increasing.
What performs nowadays to sell online courses is the concern.
It’s presumed that:
More money invested means more money sold.
From our own personal experience, we can promise you that it is not the case.
Many online course producers grapple with selling and marketing their courses.
Are you still having trouble making regular money from your online courses? To produce continuous traffic and revenue for your online course, all you want is a sales funnel.
Hence, let’s take a look at the techniques for creating a sales funnel for your courses.
But first what exactly is the meaning of the sales funnel?
Don’t know, no worries! Keep reading.
Table of Contents
- What does a Sales Funnel for online courses mean
- Why Would You need a Sales Funnel for online courses
- Steps to building an online course sales funnel
- Step 1: Determine your target audience’s requirements
- Step 2: Create and distribute content for free that addresses a specific issue.
- Step 3: Provide a complimentary resource to help you generate a customer list
- Step 4: Begin your drip marketing strategy
- Step 5: Keep records of non-purchasers and add them to your mailing list.
- The sales funnel is completed now? What comes after this?
What does a Sales Funnel for online courses mean
A sales funnel is a set of phases made up of marketing materials that are intended to lead website traffic to make a purchasing decision.
The sales funnel isn’t just about social sites, email campaigns, or Fb ads, although this may include most or all of them. It is far more crucial than any specific marketing strategy.
Knowing how to assist consumers via their purchasing process and psychology allows you to build a rapport with them and convert random people into customers. You’ll have a strong sales funnel if you can accomplish it tactically and at scale.
Now that you have understood the meaning of it, let’s understand why you need a funnel.
Why Would You need a Sales Funnel for online courses
Lead generation is not an option for course creators; it is the heart and soul of their businesses. The only decision you ought to choose is whether you want to squander money and effort manually acquiring leads or construct an artificial lead creation engine that runs on autopilot.
Therefore, once you’ve figured out how to correctly set up your sales funnel, you’ll be able to automate lead qualification and conversion, sparing you a tonne of time!
What does this imply for you?
You can effectively manage your time and put your efforts into other things. Like growing your business, developing new courses, or ultimately taking a well-deserved holiday!
Since you have got a fair idea about “what” and “why” let’s jump into the creation process.
Steps to building an online course sales funnel
Step 1: Determine your target audience’s requirements
The very first task is to decide who your target audience is. You must have a thorough understanding of the people you are attempting to assist with your training. After you’ve discovered your intended audience, figure out:
- What questions they’re asking?
- What obstacles they’re facing?
- What pain points they’re experiencing? and
- What grievances they’re experiencing?
If anyone interested in creating starting with nutritious eating, for example, is likely to ask specific queries like “nutritious dishes that are simple to make.”
How can you figure out what your intended audience is experiencing difficulty with?
- Do research/investigation
Begin by conducting a Google search for the most popular blogs, newsgroups, and books on the subject of your course. Skim the most popular choices, look up reviews on Amazon, answer Quora concerns, and engage relevant Facebook and LinkedIn communities.
Give heed to the questions that are posed in public. These thoughts will help you think about what you can provide in an online course & who you can teach it to.
Send a quick poll to your subscribers via email. On a Facebook or LinkedIn community, conduct surveys and gather reactions. Speak with your learners
and inquire about their particular worries and difficulties. When questioned, you’ll be astonished at how many folks are interested in opening out.
You can start your sales funnel and keep them informed of your brand once you’ve defined your intended audience and evaluated their issues and pain concerns.
Step 2: Create and distribute content for free that addresses a specific issue.
The goal of this phase is to gain your viewer’s confidence, establish yourself as an authority through offering value, and assist them in solving a problem. A blog article, a podcast, or a video tutorial can all be used. It makes no difference what kind of material you use. What matters most is how informative, relevant, and precious it is to your target market.
But then why would people pay for my course if I give them the remedy for complimentary?
That’s a legitimate issue.
So you aid your intended audience to handle one of their problems with your material, but perhaps the most significant aspect is to uncover larger, more important themes for which your online program is designed.
Whenever you want to create content who doesn’t want to create it under your own brand name. We are sure that even you want it. That is why Graphy comes into the role. Graphy being an all-in-one platform offers a branded website and mobile application. You can not only create but also market and sell your online course on the platform itself. Isn’t it amazing?
Step 3: Provide a complimentary resource to help you generate a customer list
After your target audience has become familiar with a brand, urge them to explore more and participate. Not everyone who views your step 2 material will enroll in your online course. That’s OK, but you require to distinguish between casual readers and users who are likely to enroll.
With the help of a lead magnet.
In most sales funnels, it is usually the initial step. You supply them with enticing value material in return for their contact details.
You may nurture folks unless they become a subscriber, and it’s also necessary for retargeting advertisements and follow-up mail series if they drop off your funnel.
Authenticity and simplicity of intake are the two most important characteristics of a successful lead magnet. As a result, there will be no 200-page ebooks, 2-week classes, or 3-day 1-on-1 training opportunities. But it’ll be a swift victory for either of you.
Suggestions for Effective Lead Magnets:
- Ebooks that aren’t too long
- Case studies are used to illustrate a point.
- Google spreadsheets
- Tutorial videos
- Resources and equipment
- Live webinars
Well, you’ve prepared your lead magnet. Now it’s up to you to persuade your viewers to genuinely activate your lead magnet. This necessitates a lead magnet landing page with a sales pitch to persuade them of the worth and advantages of acquiring your lead magnet.
You’ll need innovative copywriting abilities and a candid design to create a high-converting landing page.
Some factors for an extremely high landing page Conversions:
- A captivating title that emphasizes the worth of your lead magnet.
- Use a detailed characterization of your prospect’s challenge to strike the pain areas.
- Describe how your lead magnet contributes to the solution of that issue.
- Use reviews and testimonials to back up your claims.
- To want them to connect, use appealing calls to action.
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Step 4: Begin your drip marketing strategy
It’s the moment to create a proposal for your customers now that you’ve gotten their permission to engage with them. Send an automated message follow-up series to the right when they subscribe to your list, beginning with a welcome email. It ought to be fairly straightforward. Start introducing yourself, give a link to the free service you pledged, & urge them to keep in contact with you by email, social media, and other means.
Develop a number of automated follow-up mails with your mail server by writing various emails and adding them to a sequence of automatic follow-up emails.
Step 5: Keep records of non-purchasers and add them to your mailing list.
It’s entirely OK if not everyone who has been urged to enroll in your online program does so. But what are your options now?
Simply inquire as to why they have not enrolled.
If executed properly, the user input you’ll gather from this stage will astound you. Certain people will tell you straight out that they would not like to listen or read from you anymore. Others, on the other hand, may only require limited digital communication and may want to gather some information before making a purchase. Begin a conversation, make necessary adjustments to your email process, try including more information on your course sales page, or build a FAQ page.
Imagine that you have 100 names on the mailing list of your prospects. Don’t you think that it will be a daunting task if you compose mail one by one? Well yes and that’s why Graphy bridged the gap of it. Graphy with the in-built Mailchimp integration lets you send mail at one go to not just 1 or 2 but 300 users. Yes, it’s the reality so what are you waiting for! Sign up now and build your online learning empire with Graphy.
The sales funnel is completed now? What comes after this?
So it is time to put some fuel in your funnel. All of your hard work developing your sales funnel will be in vain if you don’t have any leads.
Therefore, how do you get people to enter your funnel? How do you get the proper visitors in your funnel, to be more precise?
Paid advertising or using a preexisting email list are 2 possible options.
That’s all there is to it!
Make sure you’re using the correct sales funnel layout. When you’re first starting off, easiness always wins. You can add levels of complexity for more improvement, such as tripwires, up-selling, or higher-tiered classes if you begin getting more decent outcomes.
A last piece of wisdom we’d like to provide you is to experiment with different tactics, make changes to your sales funnel, & track your outcomes. Anticipate your initial sales funnel to be far from ideal, however, remember that what gets measured gets better.
There’s no limit to what you can achieve!