In this blog, you will learn how well you can optimize and design your course website landing page to boost your sale.
Your course website landing page is going to be the first thing that your audience will notice. So, make sure it is worth your audience’s time and attention.
We have observed that many creators underestimate the power of having a stellar course landing page. This is one of the reasons why they have lower conversion rates and higher bounce rates.
Believe it or not, well-optimized landing pages have the potential to increase your conversion rates by 11%. On top of that, adding a video on your course landing page can boost your conversions by 86%. Isn’t it amazing?
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Well, it is! But now the question is, do you know how you can design a convertible landing page for your online course? Do you know the must-haves when it comes to designing your landing page?
If your answer is no, you have come to the right place!
Because in this blog we are going to tell you how you can design your course website landing page. Not only this, but we are also going to tell you about how Graphy can help you increase your online course sales.
So let’s dive in!
Table of Contents
How to design your course website landing page
Use the right colors and fonts
Design your course website landing page in a way that your reader can easily understand the message that you are trying to convey.
Cursive fonts and ugly colors may turn off potential leads and customers. The colors of your landing page should convey our brand’s message and should be in sync with the color palette of your online course website.
So, use contrasting, vibrant colors on the landing page if your website is in these hues. Or use light, modern, and minimalist colors if you have used them on your website.
Additionally, the key component of landing pages is typography. No one will read a difficult font, and viewers may even become irritated by this. Avoid elaborate cursive fonts in favor of comprehensive, easy-to-read typefaces.
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Use video materials
According to statistics, landing pages with videos have an 86% higher conversion rate than those without, as was stated at the very beginning of this post. Therefore, produce a quality seller video to upload to your page. How do you do that?
- Ensure that it is short and to the point
- Briefly describe the product
- Describe the benefits of your online course
- Show up in the video and make it as interactive as possible
- Be confident and slay
Make sure the video is no longer than two minutes, as nobody in today’s busy world will have time to watch a lengthy piece of content. People need to be persuaded that they require something immediately.
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Learning outcomes
Learning outcomes are the abilities a student will have after completing a course. Avoid the urge to be too concise and strive to connect the learning objectives to the challenges your students are having.
Emphasize how the course can assist students in mastering a skill or a subject that will aid them in accomplishing their objectives.
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Add social proof or testimonials
The secret to selling more online courses is social proof. Why? Because it proves that the material in your course has genuinely benefited students in the past. It demonstrates that someone is endorsing the value your course offers.
Your SEO will benefit from the favorable wording your testimonials use to describe your course. For standing out and selling more online courses, SEO is a natural but incredibly powerful strategy.
It would be great if you could get video testimonials from your learners because videos help to build trust. Hence, people feel more comfortable if they watch video testimonials before making a purchase. However, you can also add textual testimonials if you don’t have video testimonials.
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Have a clear call-to-action
When you are going to design your course website landing page, having a clear and direct call to action is a must-have.
According to research, landing pages that have more than one link have seen fewer conversions, whereas landing pages that have only one link have higher conversion rates (on average 13.5%).
Hence, make sure that you add only one link to your course landing page.
Moreover, add a CTA whenever required, but make sure that there are not too many. Because having too many CTA’s does not look good and can also turn your customers away.
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Price anchoring
Price anchoring entails dissecting the overall cost of what you’re providing and contrasting it with the actual course cost. This is especially useful if the online course being sold is pricey.
However, if your online course is not highly-priced, clearly mention its pricing on your landing page. Also, include the freebies that your learners are going to get along with purchasing your online course.
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Add: About the instructor section
Think of this as your chance to brag. This piece would serve as a bridge between an elevator pitch and a brief resume. Describe yourself, your level of industry experience, and why people should put their trust in you to teach the course.
Your capacity to act and get results is a crucial issue that you should be addressing. Make the readers of your writing feel that you are the one who can alleviate their problems.
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Be specific and precise
Design your course website landing page according to the needs and requirements of your audience, not according to what you like. Remember that you only have a short window of opportunity to turn a visitor into a lead or client. So be sure to utilize that time effectively.
First and foremost, be considerate of their time and provide as much accurate information as you can on the product, in this case, the course. Include only the key ideas and core learning objectives; leave out the others.
Your aim in writing the text is to produce an effective sales copy. Additionally, one of the most effective persuasion strategies is to list user benefits rather than technical characteristics.
Here are some tips to write effective sales copy:
- Use power words
- Make it feel personalized
- Write short and crisp paragraphs
- Use easy-to-understand language
- List the learning outcomes
Moreover, optimize your landing page for mobile devices as well. It will help you capture more leads. Consequently, more course sales.
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Launch your online course website with the help of Graphy
Graphy is an all-in-one solution for course creators and educational institutions. As it helps them in creating, marketing, and selling their digital products to a global audience.
With Graphy’s high-end features, you can easily launch and scale your online teaching business. Some of our robust features are:
- Branded mobile apps and websites
- Completely secure platform
- Multimedia courses
- In-built marketing and sales tools
- Memberships
- Integrated payment gateways
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Along with this, we offer beautiful predesigned themes that you can use and launch your online course website within a few minutes.
Our drag-and-drop landing page builder is super easy to use. Hence, within no time, you can design your course website landing page the way you want.
So, what are you waiting for? Sign up on Graphy today and launch your online teaching business in a jiffy.
