In this article
In this article
Designing a course website landing page should not feel like assembling IKEA furniture without instructions. But sadly, most people wing it. They throw in some pastel gradients, a random testimonial, and hope for the best.
Let’s not do that.
This is your no-fluff, slightly sassy, very nerdy guide to building a landing page that actually sells. We’re going from top to bottom — hero section to the fine print — with 38 specific, tactical moves that make a difference.
38 Super Easy Design Tips To Boost Conversions On Your Course Landing Page
Start With the Hero Section (That first screen they see)
If you mess up the hero section, nothing else matters. This is the Tinder swipe of web design. Make it count.
1. Your headline (H1) should include what the course is, and who it’s for.
This is not the time for mystery. “Become a Freelance Designer in 30 Days” is clear. “Unlock Your Creative Potential” sounds like a yoga retreat.
2. Follow it up with a subheading that delivers one big, juicy promise.
Just one. Not “Learn design, gain confidence, and align your chakras.” Pick the biggest win.
3. Beneath that, drop 3–5 bullet points that scream benefits.
Not features. Benefits. Like “✓ Land clients before the course ends” or “✓ No cold emailing needed.”
4. Place your main CTA button right after the bullets.
Don’t make people hunt for it. “Join Now” or “Start Learning” works. “Learn More” is vague and weak.
5. Use one single hero image. No slideshows.
Carousels are conversion killers. Stick to one clean, focused image.
6. Keep that image under 300kb and in .webp format.
Fast load times = more people sticking around = more money for you.
7. On mobile, make sure the entire hero section fits above the fold.
Test it on your phone. Especially that janky little iPhone SE. If I can’t see the CTA, it doesn’t exist.
8. Add alt text to the hero image that includes your main keyword.
It’s good for SEO and accessibility. Bonus points if it’s descriptive, not robotic.
Who’s This For?
This section is your polite way of saying, “This is for you, but not for everyone.”
9. Ditch the paragraphs. Use a checklist.
People don’t read blocks of text. But they will skim bullets like it’s their job.
10. Limit it to 5 items, max.
If you need more than 5 bullets to explain who this is for, your audience is too broad.
11. Make each item a pain point, not a vague trait.
“This is for you if: You’ve posted your services on Instagram but no one bites” is gold. “You are a creative entrepreneur” is oatmeal.
12. Put a CTA button right after this section.
No, it’s not too soon. If someone’s already nodding “yes,” let them buy now.
What’s Inside the Course?
Here’s where you walk them through the goods without making it sound like a syllabus.
13. List 4–6 modules, tops.
Even if you have 12, group them into themes. Too many = overwhelming.
14. Give each module a short title and a benefit-driven subtitle.
“Module 2: Build a Portfolio That Books Clients.” Boom. That’s what I’m here for.
15. Don’t explain everything — tease the outcome.
This isn’t a how-to guide, it’s a “here’s what’s possible” section.
16. Add icons or visuals to break up the text.
Flat icons, little checkmarks, or minimal illustrations — don’t go clipart crazy.
17. Make sure each section is collapsible on mobile.
Don’t make people scroll through a wall of text. Collapsible FAQs and modules = cleaner UX.
Also read: The Complete Guide To Creating And Selling Digital Products
Student Wins / Testimonials
Yes, social proof still works. But not if it feels fake or generic.
18. Use real names and photos.
Even first names + a profile pic are better than “Anonymous, USA.”
19. Place a quote next to the person’s face, not below it.
Side-by-side layouts convert better than stacked ones.
20. Pull out one juicy quote as a headline.
“Landed two new clients in week 3!” as a big quote? Chef’s kiss.
21. Keep each testimonial under 80 words.
It should read like a DM, not a LinkedIn endorsement.
22. Include 3–5 total.
No more. You’re proving the course works, not trying to win a popularity contest.
Bonuses & Guarantees
This is where you nudge the fence-sitters off the fence.
23. List your bonuses as a checklist with a short line each.
No essays. “✓ 50-page client proposal template” is enough.
24. Show the total value of the bonuses.
Add it up. Let them feel like they’re getting a deal.
25. Offer a simple, clear guarantee.
“We offer a 14-day refund if you hate it.” Don’t make people email three times and tag you on Twitter.
26. Place the guarantee near the final CTA.
Right when they’re deciding, you want them to see that safety net.
Pricing Section
This is where people freak out. Don’t let them.
27. Use a single, clear pricing option if possible.
Too many tiers = analysis paralysis. If you must, keep it to two.
28. Show the full price and the payment plan.
Don’t hide monthly prices behind a click. Transparency builds trust.
29. Use a “What You Get” list under the price.
Make it obvious what they’re paying for. Bullet it. Make it sexy.
30. Add a testimonial near the price.
This is where people hesitate — show proof it’s worth it right there.
31. Keep the checkout button sticky on mobile.
A floating “Enroll Now” button at the bottom = friction-free conversions.
FAQ Section
This is where you kill objections before they can breathe.
32. Include 5–7 questions max.
If it’s longer than the syllabus, you’ve gone too far.
33. Prioritize fear-based questions.
“What if I don’t have time?” / “What if I suck at tech?” / “Is this beginner-friendly?”
34. Use conversational answers.
“If you’re worried about tech, you’ll love our click-and-go setup.”
35. End the FAQ with — you guessed it — another CTA.
Every section should lead somewhere. Don’t dead-end.
Footer Stuff
Even this part matters.
36. Add a quick “About the Creator” blurb.
3 sentences, photo, a fun fact. No need for your whole life story.
37. Include contact information
It is super important to make sure that users are able to reach out to you when in doubt – either through e-mails or chatbots.
38. Make the final CTA button big, centered, and slightly dramatic.
“Let’s do this” or “I’m in” beats “Submit Payment” any day.
Next steps
The online course industry is booming, but here’s the hard truth—most courses don’t make it.
Over 85% of online courses fail to retain students, and a major reason is poor platform usability and lack of engagement.
Research shows that the average completion rate for online courses hovers around 15%, with some dropping as low as 3-5%.
The solution? An intuitive platform, interactive content, and a smart marketing strategy.
And Graphy solves exactly this.
Graphy has helped over 200K creators launch and sell their AI-first courses, webinars, memberships and other digital products.
