In this blog, we will take you through multiple ways through which you can sell your online digital products.
Selling online courses or to sell your online digital products used to be a daunting task. But, not anymore! In this guide, we’ll discuss the top 7 strategies for selling your digital products.
You have created your online course but are finding it difficult to sell it to your target audience!
If this is something that sounds like your current situation, give yourself a pat on the back. Because you have completed the most difficult part, i.e., the course creation.
We work closely with creators, and we understand how frustrating and overwhelming it feels if you have created your online course but are not able to sell it to your potential customers.
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To help you increase your online course sales, we have incorporated the top 7 ways into this guide that will help you sell your online digital products.
So, without any further ado, let’s dive in!
Table of Contents
The top 7 ways to sell your online digital products
Create dedicated social media accounts
One of the best ways to sell your online digital products is to use social media for marketing your online courses.
If you don’t already have profiles on various social media sites to advertise your courses, now is the perfect moment to do so and begin utilizing social media marketing to its full potential.
To leverage social media, first, figure out the platforms on which your target audience hangs out the most. And figure out the type of content that works on that platform. This is because different content formats work on different platforms. So, once you are aware of what type of content you need to create, you can start creating it.
Apart from this, post informative and educational content consistently and keep hoping for the ongoing trends. Always remember that social media is a long-term game. Hence, do not expect immediate results.
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Leverage email marketing
One of the best methods for communicating with your target market is email marketing. Studies show that the e-learning sector’s average email opening rate is around 23.42% (which is very good). Hence, we would recommend you start building your email list and start leveraging email marketing.
The fact that it is such a highly intimate mode of communication is its best feature. Your emails are delivered right to the inbox. By doing this, you can cultivate your leads and create a lasting relationship with them. As a result, you can send more niche emails to selected groups only. This is what makes email marketing one of the best ways to sell your online digital products.
Don’t start by sending out promotional emails. Initially, provide real value to your readers. Once they start trusting you, you can send your online course links to them. By doing this, you can increase your conversion rate because, by this time, your readers will have started trusting you. Hence, they won’t hesitate to purchase your online course.
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Start your YouTube channel
Starting your own YouTube channel is one of the most effective ways to start generating consistent leads for your digital products.
YouTube’s app is installed on almost every smartphone, and people all around the world watch tutorials or how-to videos on YouTube. Well, your target audience is no different, and they will also be searching for topics related to your niche.
Hence, if you are not available on YouTube even now, know that you are missing out on a lot of potential customers. So, without thinking much, create your online institute’s YouTube channel.
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Host weekly webinars
Believe it or not, hosting weekly webinars is one of the best ways to sell your online digital products.
If you have a minimum of 8-100 people on your email list or if you have a follower base of even 100 active followers, you can begin by hosting weekly webinars. The best part about webinars is that you can talk about anything with your audience, whether it’s related to your digital products or their pain points.
Usually, the webinar attendance rate is 40-50%. But, we have creators who have a 70-80% webinar attendance rate. The secret behind this is that their webinars are highly informative and engaging. You can also have an attendance rate like them, but you have to make sure that your webinars are highly engaging and informative.
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Start your own podcast series
You could start a podcast if you are competent at expressing your ideas and opinions. Hosting podcasts is one of the best ways to sell your online digital products.
Hosting a podcast has many benefits, one of which is that it is a less crowded and competitive space than blogging. Therefore, now is the ideal time to begin.
Make an effort to provide as much value as you can in your podcasts. Tell your audience about your skills, interests, and whatever you think would build interest in them. Once you’ve established an audience, point them toward the course landing page and explain how the course will aid them in attaining their objectives.
Once you start your podcast series, you can start inviting subject-matter experts who are regarded as authorities in their field. This will not only assist you in keeping your audience engaged, but you can also be a known personality for your invitee’s audience.
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Leverage affiliate marketing
Over the years, affiliate marketing has become incredibly popular. The minimal cost of affiliate marketing is one of its amazing advantages.
Make contact with those whose audiences would be interested in buying your course. Offer them a specific percentage of compensation on each sale they generate in exchange for their joining your affiliate network.
You can launch your digital products on Graphy and leverage our robust marketing features (affiliate marketing is one of them). Within your course management system, you can conduct an affiliate program. Through your affiliate dashboard, you may quickly add new members to your affiliate program, including your students.
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Offer time-bound discounts to your audience
We all love to purchase products at discounts. Isn’t it?
You may have observed that time-bound discounts on occasions have convinced you to purchase products that have been in your cart for a long time.
The same thing happens with digital products as well. For some reason, a lot of your fans would want to purchase your digital products, but for some reason, they don’t make the final purchase. But, if you offer them some special time-bound discounts, there are high chances that they will end up purchasing your online courses.
Believe us, this strategy works like magic! That’s why offering time-bound discounts is considered one of the most effective ways to sell your online digital products.
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Launch your digital products on Graphy and boost your sales by 10X
Selling your digital products is a daunting task. Especially if you are starting out as a course creator.
But with comprehensive course hosting platforms like Graphy, you can easily monetize your knowledge even if you are from a non-technical background. Graphy helps you build your no-code, beautiful online educational websites as well as mobile apps.
Since the setting-up process is very easy, you can start monetizing your content from Day 1 itself. The best part is that if you find any difficulty while setting up your course platform, you can either connect with your dedicated account manager or find the step-by-step guide in our knowledge base.
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Moreover, Graphy offers robust in-built marketing and sales features that can help you grow and scale your knowledge-commerce business. Some of our marketing and sales features are:
- Integrated blog section
- Affiliate marketing
- Facebook Pixel integration
- Google Tag Manager Integration
- WhatsApp integration and many others…
So, without wasting your time, sign up on Graphy today!
