How To Find Your Unique Niche in 10 mins: The Most Easy To Follow Guide

July 7, 2025

What is a niche?

A niche is a focused area of interest that you build your content, business, or personal brand around. It’s the specific problem you solve, the audience you serve, and the angle you bring — all rolled into one.

Think of it like this:

“Fitness” is broad.
“Postpartum fitness for new moms who want quick home workouts” — now that’s a niche.

The more specific your niche, the easier it becomes to attract the right people, stand out from the crowd, and build something meaningful (and profitable).

It’s not about boxing yourself in — it’s about getting clear enough that your ideal audience instantly knows: “Oh, this is exactly for me.”

Take Danielle Brown for example — her niche isn’t just “cooking.”

It’s plant-based recipes for everyday healthy living, tailored for women navigating wellness, pregnancy, and lifestyle choices.

That’s a clear niche: specific audience, specific outcome, consistent content.

Steps to find your unique niche in 10 minutes

Step 1: List 3 things you know enough to teach or talk about for 5 minutes straight

⏱ Time: 2 minutes

This isn’t about “expert” knowledge. This is about transferable knowledge.

Things you could casually explain to a friend without Googling.

Write down 3 things you know well enough to explain — no matter how random.

Example:

How to shoot a cinematic video on your phone
What to say in a freelance pitch
How to dress better on a budget

This helps you identify functional skills or experiences — not vague interests.

Step 2: Pick the one you’re willing to be known for

⏱ Time: 1 minute

Now look at your list and ask:

“If my face popped up on someone’s feed talking about this — would I be proud, excited, or slightly cringing?”

Choose the one you’d be okay building your online identity around for the next 6 months. Doesn’t have to be forever.

Just has to feel like a door you’re willing to walk through — and keep walking.

Step 3: Write down the questions people constantly ask you about this topic

⏱ Time: 2 minutes

Scroll your DMs. Think of your coworkers. Your friends. Your cousins.
What do people actually ask you when this topic comes up?
Write down at least 3 questions they’d likely ask.

Example (if your topic is budgeting):

How do I stop spending money on impulse buys?
What’s the easiest way to start tracking expenses?
What’s a realistic budget if I make under $2K/month?

This tells you what real problems you can solve — not imaginary ones.

scanning questions online to find your niche

Step 4: Now flip the lens — what do you wish someone had told you when you started?

⏱ Time: 2 minutes

Forget expertise. Talk beginner-to-beginner.
Write 3 things that you now know but wish someone had broken down simply when you were starting out.
This gives you your content angle.
The honest, relatable lens that makes your niche uniquely yours.

Example:

“I wish someone had just told me that you don’t need to buy expensive gear to start creating videos — your phone is enough if you know how to frame shots.”

Step 5: Combine your topic + your people + your POV

⏱ Time: 2 minutes

Let’s now wrap this up into a one-line niche statement.
Use this formula:
“I help [type of person] with [topic] by sharing [your approach or POV].”

Example:

I help new freelancers land their first client by sharing non-cringey cold pitch strategies.
I help overthinkers build simple productivity systems using analog methods.
I help creators shoot high-quality videos using just their phones — no fancy gear needed.

This is your starting point. It can evolve, but now you’re not stuck. You’ve moved.

Also read: The Complete Guide To Creating And Selling Digital Products

Bonus tip: Don’t look for “Forever.” Look for “Sustainable.”

Your niche isn’t a tattoo. It’s a launchpad.
If you can create 20 pieces of content around it without running out of steam or interest — it’s the right one for now.

Next steps

You don’t need a five-year plan. You need a direction.
If you went through the steps above, you’re already ahead of 90% of people who stay stuck at “I have too many interests.”

Now comes the fun part: building.

If you’re serious about turning this niche into a personal brand, a course, a digital product, or a community — Graphy is the best place to start.

It gives you everything in one place:
– Your own website
– AI tools to scale faster
– Powerful tools to sell courses, memberships, and more

No tech stress. No design headaches. Just you, your niche, and your audience — all growing together.

👉 Launch your creator journey with Graphy.

Frequently asked questions

What is a niche and why does it matter?

A niche is a focused topic or area you consistently create content around. It helps you stand out, attract the right audience, and build trust faster — instead of talking to everyone and reaching no one.

Can I have more than one niche?

Yes — but not in the beginning. Start with one clear, specific niche so your audience (and algorithms) know what to expect. You can expand later once you’ve built momentum.

What if I get bored of my niche?

Then evolve it. Most successful creators pivot over time. The point of choosing a niche is to start, not to stay stuck.

How do I know if my niche is “profitable”?

Look for signs like: existing creators in that space making money, active communities, search demand, or common problems people pay to solve. If people are already consuming and spending in that area — that’s a good signal.

Do I need to be an expert in my niche?

No. You just need to be one or two steps ahead of your audience. People don’t always want a guru — they want someone relatable who explains things clearly.

How do I turn my niche into a business?

Once you’ve built content and trust, you can monetize through digital products, courses, communities, coaching, or AI-powered tools. Platforms like Graphy help you do all of this in one place.