In this blog, you’ll find a free social media marketing course, which you should be aware of to grow your social presence.
Do you want to leverage social media to promote your digital products? Learn about the top 7 free social media marketing courses to get your game on.
Do you want to get noticed by your target audience? Do you want to leverage the power of social media and increase your online course sales?
If you are nodding your head, you have come to the right place!
No matter how much time you spend creating your online courses, if you are not getting noticed by your target audience, you won’t be able to sell them. Hence, we can say that making yourself visible to your audience is the first step toward selling your digital products.
And one of the best ways to connect with your target audience is to be available on the platforms where they hang out the most. You might say that you have created your account on all social media platforms but are still not able to reach your audience.
Well, if you have done that, you are on the right track. But merely creating accounts on social media platforms is not enough. You will have to create tailored content for your audience to build and develop long-lasting relationships. In short, you need a robust social media marketing strategy.
Don’t worry if you don’t know how you can create a robust social media marketing plan for your knowledge business, because in this guide we are going to share the top 7 free social media marketing courses to get your game on.
So, without any further ado, let’s get started!
7 free social media marketing courses to get your game on
Local social media marketing lab (LOCALiQ)
Course Name: Learn social media marketing
Format: Written with visuals
While social media can put you in front of billions of people, it may not be what you’re after (or, if it is, it’s time to reconsider your approach). This LOCALiQ course teaches you how to use social media to target the correct audience. This course is not just for likes and follows, but for long-term business growth.
This is what makes it one of the best free social media marketing courses.
Moreover, this course, which lives up to its name, teaches you how to use social media for local marketing, but don’t let that fool you—it also includes tons of other useful information that may help any business of any size flourish.
Social media marketing for business (Wordstream)
Course Name: Social Ads 101
Format: Written with visuals
This is one of the best free social media marketing courses if you want to learn about paid advertising. In this course, you will get to learn about how you can run paid ads on Facebook, Instagram, YouTube, LinkedIn, Snapchat, and TikTok.
Not only you will understand how you can set up paid campaigns, but you will also learn about how you can track metrics. If you are planning to run paid campaigns to promote your digital products, you can definitely go through this course.
Apart from the social media marketing course, Wordstream offers a specialized Facebook Ads course. You can do that as well if you are planning to focus majorly on Facebook ads.
Social media marketing strategy course (Skillshare)
Course Name: How to create an impactful strategy for any business
Skillshare is a renowned platform and offers a variety of courses on multiple topics. You can check out their free social media marketing courses. Though they have in-depth courses on TikTok, Instagram, Facebook marketing, etc., we would recommend you go through: How to create an impactful strategy for any business.
This course is free, but you will have to sign up for their 27-day free trial to watch it.
Maggie Stara, the founder of Living to Roam and a social media and digital marketing expert with a degree in organizational psychology, is the instructor of this course. She teaches you how to create a comprehensive social media marketing strategy based on your long-term business objectives and to break it down into quantifiable, doable tasks using her big-picture perspective.
Facebook advertising (Meta)
Course Name: Facebook Blueprint
Format: Written with visuals
If you are serious about learning Facebook advertising, you will not find a better course than this. We are saying this because this course has been developed by Facebook itself.
The only thing that is a prerequisite for this course is that you should have the urge to learn from it. Though it is in written format, you may feel bored sometimes. But, the course content is absolutely amazing.
By the end of this course, you will be able to understand the various types of campaigns that you can set up to promote your online teaching business. Honestly, this is one of the best free social media marketing courses if you want to deep dive into Facebook Ads.
TikTok marketing course (Udemy)
Course Name: How to use TikTok for business (Beginner to Advanced)
TikTok stands out because it functions as a sort of hyper-social platform. Not only does it link users together, but the interactions between users also power the site.
Therefore, using TikTok for marketing and advertising requires a slightly different strategy. Scott Clary, the founder of ROI Overload and host of the Success Story Podcast, is the instructor of this course.
In this course you will learn:
- How to use TikTok to market your knowledge business
- How to engage with your audience
- How to create viral videos and increase your follower base
- How to design content that aligns with the TikTok algorithm
- How to design effective TikTok campaigns and a lot more!
If you are looking for ways to promote your online teaching business on TikTok, you can go through this course.
Social media marketing course (Hubspot)
Course Name: Social Media Marketing Certification
Hubspot offers one of the best free social media marketing courses. The best part about this course is that it is very easy to understand. While pursuing the course, you will be able to start implementing the social media marketing strategies that will help you grow your online coaching business.
This course includes the following lessons:
- Developing a social media strategy
- Social media listening and monitoring
- Building a content strategy for social media
- Extending your reach on social media
- Using social media to build one-to-one relationships
- Introduction to Social Media Advertising
- Measuring your social return on investment
- Essentials for continued success with social media
Writing for social media (edX)
Course Name: Writing for Social Media
The esteemed University of California, Berkley offers one of the best free social media marketing courses. This course offers a comprehensive structure for creating content for social networking. Tim Peters, a Lead Content Strategist for Tata Consultancy Services, is the instructor of this course.
Some of the lessons you will learn include the following:
- Understanding your target market
- Writing content tailored for your target audience while keeping in mind the algorithm and the format of the platform
- Content optimization
- Using the right words to connect with your audience
The duration of the course is four weeks. The course is free to take, but you must pay to receive a certificate.
Launch your digital products with the help of Graphy
Graphy offers a comprehensive learning management system and branded mobile apps for course developers, educational institutions, and online educators. With the help of Graphy, you can create, market, and sell your digital products all over the world.
Some of the best features of Graphy are:
- Branded websites and mobile apps
- Multimedia courses
- Robust customer support
- In-built marketing tools
- Integrated payment gateways and many others…
So, what are you waiting for? Launch your first or next digital product on Graphy today!