Launching Your Online Course Successfully: Pre-Launch & Post-Launch Strategies

You have come up with an excellent online course idea and you have validated the same as well by talking about it with your online community, family, and friends.

Still, diving into the course creation process before doing the pre-launch requisites can work as a hurdle to your success.

On the contrary, even if you have launched it successfully but aren’t keeping track of all the things that need to be tracked after launching your business, you might end up incurring losses.

Therefore, as a digital entrepreneur, it is crucial for you to keep a close eye on the pre-launch and post-launch activities of your business.

To help you understand what things you need to do before and after launching your online course business, we have created this guide so that the growth of your business never gets hampered.

Also read: Why should you launch an online course?

So, let’s dive in!

Table of Contents

What is pre-launch and post-launch?

Basically, pre-launch involves all the activities that lay the foundation of your online teaching business. It also outlines all the resources, tools, etc, that you will need to get started.

Whereas, post-launch refers to all those that help you improve your operating activities. It also includes activities that will help you retain your existing customers while opening the doors for new ones.

Hence, if you want to grow your online teaching business by leaps and bounds, make sure that you follow the checklist that we are going to share with you in the next few steps.

Also read: How to do a successful online course launch in 2022

Pre-launch checklist for relentless creators

Choose a course hosting platform

As a course creator, the first thing that you need to do is to choose a robust online course platform like Graphy for hosting your online courses. In an offline classroom setup, teachers consider their classroom as their second home.

Just like that, in an online classroom setup, your course platform is going to be your second home, where you will be spending most of your time. Hence, choose a platform that provides all the advanced features and is completely secure.

Also read: Why Graphy is the best online course platform

Decide your business name

The next thing that you need to do is to decide on a name for your online coaching business.

Come up with something creative, short, and unique. Something that would attract your target audience. Here, we have a piece of advice for you: avoid names that are limited to your digital products. Hence, choose something that will be able to grow with your company.

Pen down your finance requirements and investments

Jotting down your financial requirements and investments will help you avoid unnecessary expenses. In fact, it will help you maintain your finances properly.

From the LMS fees to the smallest payments such as your wifi expenses, etc., make sure you keep track of every dollar that goes out of your account.

Apart from this, open your business bank account. This will help you separate your personal expenses from your official expenses.

Also read: How to conduct research before preparing a Course in 2022

Set up your online course website

Make sure that you have set up your online course platform in the best possible way.

If you can, design your online course website by yourself. Otherwise, hire a designer who could help you in creating a professional and beautiful course website. Do whatever you can, but if you feel the need to outsource help, go for it.

The next important step is to integrate all the third-party applications that you will be using, like:

Marketing tools
Payment gateways
Automation tools

Also read: How to create a video website from A to Z-2022 guide

Set up your recording studio

Having a fancy recording studio is not mandatory. You can start recording lectures from your own home. All you need to do is to choose a room in which you want to record your lectures.

Moreover, make sure that before you start creating videos, you gather all the important tools like a microphone, a camera (you can even record videos with your smartphone), a tripod, a ring-light, etc.

Also read: Best video recording software in 2022 & how to select the best one

You are going to sell digital products. Hence, you need to use all the tools that can help you connect with your audience digitally.

Create dedicated social media accounts for your online teaching business. Add a similar bio and profile picture across your social media accounts. This will help your audience to recognize you on every platform.

Post-launch checklist for relentless creators

After launching your online course business successfully, make sure you keep a close eye on all of your social media accounts. Do this even if you have hired a social media manager.

Keep interacting with your audience on a regular basis. You can do this by going live or by responding to their DM’s or comments on your posts.

Analyze your sales results

You will launch your business to help your target audience, right? But at the end of the day, you need to make sales to keep it running.

Therefore, keep a close eye on your sales dashboard. Track the source of each and every course sale. On Graphy, you can easily do this by logging in to your course platform. As there you will have a separate sales dashboard.

Also read: How to create an online course sales funnel in 2022

Evaluate your marketing strategies

Marketing requires a lot of effort and money. You might be getting consistent leads still, keep a close eye on your marketing activities. Figure out if there is any way through which you can minimize your marketing costs.

Apart from this, keep in mind that marketing keeps on evolving. Hence, adapt to the constantly changing marketing environment and hop on to the ongoing trends to get the most out of your marketing efforts.

Also read: 10 secret strategies to market online course

To sum it up:

Creating a course requires consistent effort, and if you are a newbie, you will have to put in 10X effort. So, in order to get the maximum return on your investment and efforts, you need to take concrete steps without skipping any of them.

Therefore, make sure that you follow all the steps that we have mentioned in this blog. And in case you feel skeptical about launching your first online course, then please have a look at the figures below:

As of now, 200+ institutes are selling their digital courses or products on Graphy to more than 800K learners and have earned a revenue of more than 100 crores.

We hope, after reading this, you are all set to launch your first or next online course on Graphy. So, sign up today!

Launching Your Online Course Successfully: Pre-Launch & Post-Launch Strategies

What is pre-launch and post-launch?