When it comes to learning, most people are big fans of video-based learning.
In fact, a whopping 75 percent of learners prefer diving into their knowledge through videos. This isn’t surprising since people spend an average of 16 hours watching videos online per week.
It's like the go-to choice for picking up new skills or information. So, if you're planning to share your expertise through video tutorials & workshops, you're right on track.
Video-based learning has become so popular because it's engaging, visually appealing, and often allows learners to absorb complex topics more easily. It's like having a personal guide right on your screen, making the learning experience not only effective but also enjoyable.
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In this guide, we will help you navigate the process of selling video tutorials online. Keep reading!
Step 1: Define Your Niche and Audience
Defining your niche and target audience is the foundation of your online video tutorial and workshop business. It helps you create content that resonates with your audience, effectively market your offerings, and build a loyal customer base. Here's a detailed breakdown of how you can get started:
Identify Your Expertise: Start by taking a close look at your own skills, knowledge, and passions. What are you genuinely knowledgeable about or skilled in? What topics or subjects do you excel at?
Research Market Demand: Once you've identified your expertise, research the market to determine if there is demand for the topics you plan to cover.
Create Buyer Personas: Develop detailed buyer personas for your target audience. These are semi-fictional representations of your ideal customers, including demographics, interests, pain points, and goals.
Competitor Analysis: Research competitors in your chosen niche. Analyze their content, engagement strategies, pricing models, and customer reviews. Also, identify gaps in their offerings that you can fill or areas where you can differentiate yourself.
Pro-tip: Before investing significant time and resources, validate your niche by creating some initial content or conducting surveys to gauge interest. Look for online communities or forums related to your niche and participate in discussions to understand the challenges and questions your potential audience faces.
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Step 2: Crafting Top-Notch Video Tutorials
Alright, let's dive into the fun part - creating awesome video tutorials that people will actually want to buy. Think of it as showing your expertise while keeping things engaging and visually appealing.
Gear Up Right: You don't need Hollywood-level stuff, but a decent HD camera, a good microphone, and some proper lighting will do wonders. It's all about looking and sounding pro.
Plan it Out: Before you hit that record button, have a plan. Jot down your key points or create a rough script. A script ensures you don't miss essential information, while bullet points allow for a more conversational tone.
Add Some Visual Zing: Visuals make things interesting. Think slides, graphics, and maybe a sprinkle of animations. Software like PowerPoint or Keynote can help you jazz things up.
Also, don't overcomplicate stuff. Speak in plain language, and avoid tech jargon unless your audience is already in the know. Balance depth with keeping it understandable.
Engagement Hooks: Think about how to start your video in an engaging way. You might pose a question, share a relevant anecdote, or highlight the problem your tutorial will solve.
Show, Don't Just Tell: When you can, demonstrate what you're talking about. Real-life examples or practical applications make things click for your viewers.
Keep Your Branding On Point: If you're building a brand, stay consistent. Use a snazzy intro, your logo, and colors that scream "you" throughout your videos.
Make it Accessible: Think about everyone. Add subtitles or captions for folks with hearing impairments, and pick fonts and sizes that are easy on the eyes.
If you're doing a series, keep a regular posting schedule. Your audience will appreciate knowing when to expect more awesomeness.
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Step 3: Choose a Platform
Selecting the right platform to host and sell your video tutorials is crucial to your online business's success. Different platforms offer various features, pricing models, and audiences. One platform that simplifies the process of selling your digital products, including video tutorials, is Graphy.
Why Graphy is the Perfect Platform for Selling Video Tutorials Online?
Graphy is an emerging platform that focuses on creators, educators, and professionals who want to monetize their knowledge and content. Here's why it's an excellent choice:
Easy to Get Started: One of the standout features of Graphy is its user-friendly interface. Creating an account and uploading your video content is straightforward, making it accessible to beginners.
Digital Product Hosting: Graphy allows you to host and sell your digital products, including video tutorials. You can securely upload your video files to the platform, ensuring your content is protected.
Sweta B, an Educator, and NLP Mind Coach, sells her video tutorials and guides using Graphy.
Pricing Control: You have full control over pricing your video tutorials on Graphy. You can set the price that you believe reflects the value of your content and what your target audience is willing to pay.
Flexibility in Content: Graphy doesn't limit you to just video tutorials. You can also offer live classes, courses, memberships, and webinars, providing a well-rounded learning experience for your customers.
Built-in Marketing Tools: Graphy offers integrated marketing tools, including email marketing and SMS campaigns, to help you reach and engage your audience. You can promote your content directly within the platform.
Analytics and Insights: Graphy provides analytics to help you track the performance of your content. You can monitor how your tutorials are performing, which can inform your future content creation and marketing strategies.
Step 4: Pricing Your Tutorials
Setting the right price for your video tutorials can be a bit of a puzzle, but it's essential to get it right. Plus, you need to think about how people will pay you for your fantastic content. Here's the scoop:
Testing the Waters: If you're unsure about pricing, consider starting with a moderate price point. You can always adjust it later based on how your audience responds.
Free vs. Paid: Some creators offer a few tutorials for free as a teaser to get people interested. This can be a good strategy to build trust and show the quality of your content. Then, you can offer more in-depth tutorials for a fee.
Discounts and Bundles: Offering discounts for a limited time or bundling several tutorials together at a discounted rate can entice customers to buy more.
Subscription Models: If you're planning a continuous stream of content, like weekly tutorials, a subscription model might work. Subscribers pay a recurring fee for access to all your content.
With Graphy as your selling partner, payments are a breeze. Here’s why:
- Multiple Payment Gateways
- Secure Transactions
- Country-specific Pricing
- Add Promo Codes & Discounts
You can always adjust it based on how your audience reacts and as you continue to create more content. It's a bit of an art and science, so don't stress too much.
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Step 5: Market Your Tutorials
Now that you've got your fantastic video tutorials all setup, how do you make sure the world knows about them? Truth is - creating great content is only half the battle; you must also promote it effectively. Here are some marketing strategies:
- Create a professional website to showcase your offerings, collect leads, and provide additional resources.
- Leverage platforms like Facebook, Twitter, Instagram, and LinkedIn to share snippets, engage with your audience and run targeted ads.
- Build an email list to nurture leads, send updates, and offer exclusive discounts.
- Write blog posts, create YouTube teasers, or offer free webinars to establish your expertise and attract potential customers.
- Partner with influencers, other educators, or platforms in your niche to expand your reach.
Building a community around your content can foster loyalty and increase sales. Interact with your audience through comments, social media, or live Q&A sessions. Address their questions and concerns promptly, and take their feedback seriously to improve your offerings continually.