Are you ready to take the plunge into the exciting world of digital product sales? Making that first sale is a thrilling milestone on your journey to online success. Whether you're an aspiring artist, writer, programmer, or entrepreneur, the process can be both rewarding and challenging. But don't worry, we've got some tips to help you navigate this digital marketplace adventure.
Once you’ve built a high-quality digital product, it could be an eBook, a piece of software, a stunning piece of digital art, or even a useful online course - you’re ready to go!
In this blog, we will explore in-depth strategies for effective digital product marketing techniques that convert and ways to build a loyal customer base.
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Check out our webinar on how to build the perfect funnel to elevate your course sales.
Offer a Limited-Time Promotion
Imagine you're running a sale for your e-book or online course. Instead of just saying, "Hey, here's my product, buy it whenever," you might say something like, "For the next 72 hours, you can get my e-book at 30% off its regular price!" This limited-time offer creates a feeling of urgency among potential buyers.
Here's why it works:
FOMO (Fear of Missing Out): When people see that there's a deadline for a special deal, they're more likely to act quickly. They don't want to miss out on the discounted price or any other benefits you're offering for a limited time.
Decision-Making Speed: It encourages people to make a decision faster. Without a deadline, they might put off their purchase indefinitely. But with a time-sensitive offer, they're more likely to take action.
Creates Buzz: Limited-time promotions can generate excitement and buzz around your product. People may share the news with friends or on social media, increasing your product's visibility.
To make this strategy work effectively, you should:
Clearly communicate the start and end times of the promotion.
Highlight the benefits of the special offer, such as the discount or any bonuses included.
Use attention-grabbing language to emphasize the limited-time nature of the deal. Phrases like "Act now!" or "Don't miss out!" can be effective.
Send reminders as the promotion's deadline approaches to encourage those who might be on the fence to make a purchase.
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Build an Email List
Think of email marketing as your friendly and direct way to stay in touch with your potential customers and guide them toward making a purchase. The beauty of email marketing is that it allows you to stay in touch with your potential customers on a personal level. It's a fantastic tool for building trust and rapport, and when the time is right, it can help you convert those subscribers into happy buyers of your digital product. Just remember to keep it conversational, human, and genuinely helpful in all your email communications.
Here's how it works:
1. Build and Maintain an Email List:
First things first, you need a list of email subscribers who are interested in what you offer. You can gather these emails through sign-up forms on your website, or social media, or by offering something valuable like a free e-book or a newsletter in exchange for their email addresses.
2. Create Valuable Content:
Once you have your list, it's essential to provide them with valuable content. This could be blog posts, videos, or even free resources related to your digital product's topic. Share your expertise and show them that you genuinely want to help them.
3. Nurture Relationships:
Your email marketing strategy should be about building relationships, not just making sales. Send regular emails that offer insights, tips, and solutions to the problems your audience faces. Be consistent and dependable so that your subscribers look forward to hearing from you.
4. Promote Your Digital Product:
When the time is right (after you've built some trust and provided value), start promoting your digital product. Explain how it can help your subscribers even further. Share success stories or case studies to illustrate its benefits.
Pro-tip: Not all subscribers are the same. Segment your email list based on factors like their interests, engagement level, or past purchases. This allows you to send more targeted and relevant emails to different groups, increasing the chances of conversions.
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If you’ve created a digital product but you're struggling to reach a wider audience, tap into affiliate marketing. You invite other people, often referred to as affiliates, to promote your product to their own audience or network. These affiliates could be bloggers, social media influencers, or anyone with an online presence.
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Here's how it works:
Recruit Affiliates: First, you need to find and recruit affiliates who align with your niche or product. They should have an audience that would be interested in what you're selling.
Provide Affiliate Tools: Once you have your affiliates on board, you'll give them the necessary tools to promote your product effectively. This might include unique tracking links, banners, ad copy, or even pre-written promotional content.
Commission Structure: You'll agree on a commission structure. Typically, affiliates earn a percentage of the sales they generate. For example, if your digital product costs $100, you might offer a 30% commission, so the affiliate earns $30 for each sale they refer.
Promotion: Affiliates then go out and promote your product using the tools you've provided. They might write blog posts, create videos, or share on social media.
Tracking: The tracking links you gave them are essential. They help you keep tabs on which sales came from which affiliate. This ensures fair compensation.
Payment: When an affiliate generates a sale, you calculate their commission and pay them accordingly, usually on a regular schedule.
Build a Professional Website or Landing Page
Building a professional website or landing page is crucial for successfully selling digital products online. It serves as the digital storefront for your products and is often the first impression potential customers have of your offerings. Here's a more detailed explanation of this point, along with how a platform like Graphy can help you establish your digital store/website in four easy steps:
Start by signing up or logging in to the Graphy platform. You'll need to create an account if you don't already have one.
2. Upload Your Digital Product:
Once you're logged in, you can easily upload your digital products. This might include e-books, video courses, software downloads, templates, or any other digital content you want to sell. Graphy provides user-friendly tools for uploading your files securely.
3. Set Pricing:
Determine the pricing strategy for your digital product. You can choose various pricing models, such as one-time payments, subscriptions, etc. Graphy allows you to set and customize your pricing options, making it simple to choose what works best for your product and target audience.
4. Payment Gateway and Other Details:
Configure your payment gateway on Graphy. This is essential for processing payments securely. Graphy integrates with various payment gateways, ensuring that you can accept payments from customers seamlessly.
Additionally, you can provide essential product details, such as descriptions, images, and any other relevant information to entice potential buyers. Be sure to add engaging content that clearly communicates the value of your digital product.
5. Hit Publish:
Once you've uploaded your product, set the pricing, configured the payment gateway, and added all necessary details, you can hit the "Publish" button. This makes your digital product available for purchase on your Graphy-powered store or landing page.
Graphy simplifies the process of creating a professional online presence for your digital products. It provides a user-friendly interface and the necessary tools to help you set up a store or landing page quickly and efficiently. This, in turn, allows you to focus more on your product's quality and marketing efforts, increasing your chances of making successful digital product sales.
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Offer Value for Free
Think of it like setting up a sample booth outside your store in the mall. You're giving out tiny tastes of your product for free. Why? Because it's like saying, "Hey, I believe in what I'm selling, and I want you to see how awesome it is!"
Why is this smart? Well, when people get a taste of your product and find it valuable, they're more likely to trust you and be willing to pay for the full thing. Let's say you're selling an online course on photography. Before asking people to pay for the full course, you could offer a free mini-lesson or a downloadable guide with some valuable tips and tricks on improving their photography skills. It shows your audience the quality and value of your content.
This free sample can be a chapter from your e-book, a short video lesson, a trial version of your software, or any other relevant snippet of your digital product. It helps potential customers understand what they're getting and builds trust. Plus, if they find it valuable, they're more likely to make a purchase because they've already seen a glimpse of your expertise.
So, by offering something for free, you're not just giving away your product; you're making it easier for people to decide to buy it because they've already experienced a bit of its awesomeness. It's like that tiny ice cream sample that makes you excited to order a whole scoop!